Toys r us

Toysrus.com, The Official Toys”R”Us Site – Toys, Games, & More Skip to main content Skip to footer content FREE SHIPPING FOR ORDERS OVER $49! ☰ Toys R Us Login/Register 0 0 Back Close × shop by age 0-2 years bath time dolls & stuffed animals developmental toys outdoor play 3 – 4 years action figures & playsets building sets & blocks dolls, collectibles & stuffed animals games & puzzles kids arts & crafts learning & developmental toys outdoor play preschool toys & activities pretend play & dress up vehicles & remote control 5 – 7 years action figures & playsets building sets and blocks dolls, collectibles & stuffed animals games & puzzles kids arts & crafts learning outdoor play vehicles & remote control 8 – 10 years action figures & playsets arts & crafts construction sets Drones & RC Cars games & puzzles outdoor play 11-12 years action figures & playsets arts & crafts construction sets Drones & RC Cars games & puzzles outdoor toys & activities 13+ years action figures & playsets arts & crafts construction sets games & puzzles vehicles & RC categories holiday shop new & trending action figures & playsets baby & toddler toys building sets & blocks collectibles dolls & stuffed animals games & puzzles kids arts & crafts learning & STEAM made for Toys“R”Us outdoor play pretend play & dress up tween vehicles & RC action figures & playsets action figures collectible figures fan vault DC Comics Gaming Toys Marvel McFarlane Pokemon Star Wars TM Funko playsets & vehicles preschool figures & playsets nerf & toy blasters shop all action figures baby & toddler toys activity centers bath toys blocks, sorting & stacking toys car seat, crib & stroller toys developmental toys rattles & teethers ride-ons & push-pull toys shop all baby & toddler toys preschool toys & activities preschool pals preschool vehicles dress up preschool educational toys & activities shop all preschool toys building sets & blocks blocks & building sets LEGO LEGO Art LEGO Architecture LEGO Avatar LEGO City LEGO Classic LEGO Creator LEGO DC Super Heroes LEGO Disney LEGO DOTS LEGO DREAMZzz LEGO Duplo LEGO Friends LEGO Gabbys Dollhouse LEGO Harry Potter LEGO Icons LEGO Jurassic World LEGO Marvel LEGO Minecraft LEGO NINJAGO LEGO Speed Champions LEGO Star Wars LEGO Super Mario LEGO Technic shop all LEGO sets magnetic tiles & building sets Mega Bloks Mega Construx model kits Playmobil preschool building & blocks tables, storage & accessories wood & jumbo blocks shop all building sets and blocks collectibles Funko collectible figures & playsets surprise toys & dolls shop all collectible toys dolls, collectibles & stuffed animals baby dolls doll houses, furniture & accessories fashion dolls interactive dolls & pets miniature & collectible dolls stuffed animals styling heads shop all dolls, collectibles & stuffed animals rag dolls games & puzzles board games classic games card games dice, roll & write games family & entertainment games miniature figures & games puzzles dominoes & tile games sensory & fidget toys trading cards toddler & preschool games & puzzles role-playing games strategy games shop all games & puzzles kids arts & crafts clay, dough & sand art crafts & activities slime drawing, coloring & painting shop all arts & crafts kids books kids books board books coloring books & activity books kids electronics lights & projectors kids’ electronics karaoke machines & accessories video game accessories learning preschool learning & development toys math, counting & time musical toys & instruments reading, writing, & speech robotics & coding science & discovery social & emotional skills shop all learning toys made for Toys “R” Us Animal Zone Fast Lane Geoffrey Imaginarium Just Like Home Sizzlin Cool Stats You & Me True Heroes outdoor play activities & games bubbles & sidewalk chalk nerf & toy blasters toy sports swimming pools & water toys outdoor pretend play ride-ons shop all outdoor toys pretend play & dress up animal figures dress up & accessories kids tools & workshops kitchens & play food tents, tunnels & playhouses shop all pretend play & dress up STEAM toys science toys technology toys engineering toys art toys math toys shop all STEAM toys tween vehicles & remote control cars & trucks diecast cars farm & construction vehicles playsets & racetracks rc cars & flight trains & train tables shop all vehicles & rc brands Barbie DC Disney Disney Junior Disney Princess Pixar Disney Mickey Mouse & Minnie Mouse Fisher-Price Funko Geoffrey Harry Potter Hot Wheels Jurassic World LEGO Store LEGO Architecture LEGO Art LEGO Avatar LEGO City LEGO Classic LEGO Creator LEGO DC Super Heroes LEGO Disney LEGO DOTS LEGO DREAMZzz LEGO Duplo LEGO Friends LEGO Harry Potter LEGO Icons LEGO Indiana Jones LEGO Jurassic World LEGO Marvel LEGO Icons LEGO NINJAGO LEGO Speed Champions LEGO Star Wars LEGO Super Mario LEGO Technic shop all LEGO sets LOL Surprise! 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Search Search Create account Log in Personal tools Create account Log in Pages for logged out editors learn more ContributionsTalk Contents move to sidebar hide (Top) 1History Toggle History subsection 1.1Origins 1.221st century 1.3Bankruptcy 1.4Restructuring, Tru Kids, Inc., WHP Global, second restructuring, and third restructuring 2Flagship store 3Charitable giving 4Product safety 5International operations Toggle International operations subsection 5.1Canada 5.2Australia 5.3Africa and the Middle East 5.4Asia 5.4.1Turkey 5.5Europe 5.5.1Poland 5.5.2United Kingdom 5.5.3DACH countries 5.5.4France 5.5.5Iberia 5.5.6Scandinavia 5.5.7Netherlands 6Stores 7Other brands Toggle Other brands subsection 7.1Imaginarium 7.2Kids “R” Us 7.3Babies “R” Us 7.4FAO Schwarz 7.5Toys “R” Us Express 7.6Web operations 8Mascot 9See also 10Notes 11References 12Further reading 13External links Toggle the table of contents Toys “R” Us 32 languages العربيةتۆرکجهCebuanoDanskDeutschEspañolEsperantoEuskaraفارسیFrançais한국어Bahasa IndonesiaItalianoעבריתBahasa MelayuNederlands日本語Norsk bokmålPolskiPortuguêsRomânăРусскийСаха тылаSimple EnglishSuomiSvenskaไทยTürkçeУкраїнськаTiếng Việt粵語中文 Edit links ArticleTalk English ReadEditView history Tools Tools move to sidebar hide Actions ReadEditView history General What links hereRelated changesUpload fileSpecial pagesPermanent linkPage informationCite this pageGet shortened URLWikidata item Edit interlanguage links Print/export Download as PDFPrintable version In other projects Wikimedia CommonsWikinews From Wikipedia, the free encyclopedia This is the latest accepted revision, reviewed on 18 December 2023. American international toy, clothing and baby product retailer For the Canadian expansion, see Toys “R” Us Canada. Toys “R” UsLogo used since 2007TypeSubsidiaryIndustryRetailFoundedApril 1948; 75 years ago (1948-04)Washington, D.C. (original)August 2021; 2 years ago (2021-08) (revival)FounderCharles Lazarus (original)WHP Global (revival)Headquarters5 Wood Hollow Road Parsippany-Troy Hills, NJ, United StatesNumber of locations2 stores (451 stores inside Macy’s)Area servedWorldwideProductsToysClothingBaby productsVideo gamesParentTru Kids, Inc.DivisionsBabies “R” Us (1996–2018), relaunch (2023–present) United States; 1996–present international)Kids “R” Us (1983–2004)Websitetoysrus.com macys.com/toysrus (shopping) trukidsbrands.com (corporate) Toys “R” Us[nb 1] is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1957; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey, in the New York metropolitan area. While originally considered a category killer,[1] the rise of mass merchants and online retailers cost Toys “R” Us its share of the toy market. The company was further hampered by a significant debt load, the result of a leveraged buyout organized by private equity firms. The company filed for bankruptcy in 2017 and 2018, closing all of its stores in the US, UK, and Australia, with the last US stores closing in 2021. Operations in other international markets such as Asia and Africa were less affected, but chains in Canada, parts of Europe and Asia were eventually sold to third parties. In August 2021, WHP Global announced that Toys “R” Us would be opening over 400 stores within Macy’s starting in 2022.[2] The flagship store is located in New Jersey at the American Dream shopping and entertainment complex.[3][4][5] A second flagship store was opened inside the Mall of America in Bloomington, Minnesota in November 2023.[6] History[edit] The logo used from 1985 to 1998 in the United States and Canada and in the United Kingdom and Ireland from 1988 to 1999The logo used in the United States from 1998 to 2007 Origins[edit] In April 1948, Charles P. Lazarus founded a baby-furniture retailer, Children’s Bargain Town in Washington, D.C., during the post-war baby boom.[7] It was acquired in 1966 by Interstate Department Stores, Inc.[8] The focus of the store changed in June 1957, and the first Toys “R” Us, dedicated exclusively to toys rather than furniture, was opened by Lazarus in Rockville, Maryland.[9] Lazarus also designed and stylized the Toys “R” Us logo, which featured a backwards “R” to give the impression that a child wrote it. The store chain grew successfully and built a brand which was recognized to many children born in the 1960s and 1970s, and shared in the success of the birth of popular culture successes of action figures (Star Wars, GI Joe), dolls (Cabbage Patch Kids, Rainbow Brite), video games (Nintendo’s Super Mario series and other co-developed names, original SEGA Genesis stations and titles), and ultimately the co-branded FAO series, as the higher-end FAO Schwarz stores folded.[7] 21st century[edit] The board of directors installed John Eyler as CEO (formerly of FAO Schwarz) in May 2000.[10] Eyler launched a plan to remodel and re-launch the chain.[11] Blaming market pressures (primarily competition from Walmart and Target), Toys “R” Us considered splitting its toy and baby businesses.[12] On March 17, 2005, a consortium of Bain Capital Partners LLC, Kohlberg Kravis Roberts (KKR) and Vornado Realty Trust announced a $6.6 billion leveraged buyout of the company.[13] Public stock closed for the last time on July 21, 2005, at $26.75—a 63% increase since when it first announced that the company was put up for sale. Toys “R” Us became a privately owned entity after the buyout.[14] The company still files with the Securities and Exchange Commission, as required by its debt agreements.[15] A Toys “R” Us/Babies “R” Us combined location in Waterbury, Connecticut, February 2018 In December 2013, eight days before Christmas, Toys “R” Us announced their stores in the United States would stay open for 87 hours straight.[16] The flagship store of the retailer in Times Square was open for 24 hours a day from December 1 to 24, to cater to tourists.[17] The announcement came after snow and rain caused a nearly 9 percent year-over-year decline in U.S. store foot traffic.[18][19] This move also pushed the retailer to hire an additional 45,000 seasonal workers to cater to the demand of the extended store hours.[20][21] Since the toy business is highly seasonal, more than 40% of the company’s sales come in during the fourth quarter of the year.[22] In 2014, Toys “R” Us announced its “TRU Transformation” strategy, which concentrated on efforts to fix foundational issues affecting future growth, including making stores less cluttered, improving the customer experience, clearer pricing strategies and promotions, and tighter integration of its retail and online businesses.[23][24][25] In 2015, the company launched the first of a new concept store called the “Toy Lab” in Freehold, New Jersey.[26] The new layout provided more space for interactive exhibits and areas to play with new toys before purchase. This concept has since been expanded to stores in California, Delaware, Florida, New York and Pennsylvania.[27] Bankruptcy[edit] A closing Babies “R” Us store in Manchester, Connecticut, April 2018 Inside the Toys “R” Us store in Times Square, Manhattan, 2 days before closing, May 2018 A closing Toys “R” Us store in Auburn, Massachusetts, in June 2018 An abandoned Toys “R” Us in Monroe, Louisiana, in August 2023 On September 18, 2017, Toys “R” Us, Inc. filed for Chapter 11 bankruptcy, stating the move would give it flexibility to deal with $5 billion in long-term debt by borrowing $2 billion so it could pay suppliers for the upcoming holiday season[clarification needed] and invest in improving current operations.[28][29][30] The company has not had an annual profit since 2013. It reported a net loss of US$164 million in the quarter ending April 29, 2017. It lost US$126 million in the same period in the prior year.[31] It had been paying US$400 million per year to service its debt, which prevented it from investing in improvements to in-store experiences to compete with Amazon and Walmart. Although the “retail apocalypse” was a factor, some analysts cited that the rapid increase in debt occurred under its private equity ownership.[32][33][34] The company was reported to have a total workforce of 64,000 in September 2017.[29] It was initially stated that only the U.S. and Canadian operations would be affected,[31] and that its brick-and-mortar stores and online sales sites would continue to operate.[35] In January 2018, the company announced it would liquidate and close up to 182 of its stores in the U.S. as part of its restructuring, as well as convert up to 12 stores into co-branded Toys “R” Us and Babies “R” Us stores.[36] On February 28, 2018, it was reported that the company was exploring retaining its stronger Canadian operations, and the divestiture of some of its corporate-owned stores to franchises (leaving approximately 200 in a downsized chain).[37] Toys “R” Us Inc. later announced that all U.S. locations would be closed.[38][39] On March 15, 2018, Toys “R” Us received approval from the bankruptcy court to liquidate its stores.[40][41] There were buyers interested in acquiring groups of stores to use as showrooms, as well as others interested in acquiring the chain’s brand and associated intellectual property.[42] The company indicated in filings that the Canadian operations were profitable, and desired to preserve the operations of the 82-store chain through a sale.[43] MGA Entertainment had made an offer to acquire the Canadian operations.[44] MGA Entertainment CEO Isaac Larian attempted to raise $200 million through investments and public crowdfunding to purchase at least 400 of the U.S. locations.[45][46] Liquidation sales began on March 23, 2018.[47] The chain’s online store shut down on March 29, redirecting visitors to information on the liquidation and closures.[48][49] On April 24, 2018, it was announced that the Canadian division would be sold to Fairfax Financial for approximately $234 million, and would continue to operate the locations under the Toys “R” Us name.[50] Fairfax stated that it was potentially interested in purchasing U.S. locations as an extension of these Canadian operations.[51] On April 13, a bid was made by Isaac Larian to buy 356 Toys “R” Us stores for $890 million, but was rejected on April 17 and was fully scrapped on April 23.[52][46] On June 29, 2018, Toys “R” Us permanently closed all of its remaining U.S. locations, after 70 years of operations.[53][54][55] In early July 2018, it was reported that unknown benefactors had bought all of the remaining stock of two locations in North Carolina so they could be donated to charity.[56] In November 2018, Fortune noted that the absence of the retailer during the 2018 holiday season represented a US$4 billion chunk of toy sales from which other retailers could benefit.[57] Party supply retailer Party City capitalized on the closures by establishing temporary pop-up stores under the branding Toy City, some of which filled vacancies left by Toys “R” Us locations.[58] Restructuring, Tru Kids, Inc., WHP Global, second restructuring, and third restructuring[edit] On October 1, 2018, the company issued a bankruptcy court filing which stated that it would no longer auction off its intellectual property, since its controlling lender planned to “[revive] the business behind the Toys ‘R’ Us and Babies ‘R’ Us brand names” with a focus on maintaining existing licensing agreements and establishing new retail opportunities. The company evaluated that selling its brand at auction “[was] not reasonably likely to yield a superior alternative.”[59][60] At the Toy Industry Association’s Fall Toy Preview, the company unveiled plans for a preliminary venture to be known as Geoffrey’s Toy Box, a wholesale store-within-a-store concept that the company planned to deploy in time for the holiday shopping season. The company planned to revive the Toys “R” Us and Babies “R” Us brands in the future.[61] In November 2018, it was announced that grocery market chain Kroger would add toy displays under the Geoffrey’s Toy Box brand to some of its locations, to sell selections of Toys “R” Us private-label products. The brand operates under Geoffrey LLC, an intellectual property holding company within Toys “R” Us.[62][63][64] On January 20, 2019, the company emerged from bankruptcy as Tru Kids.[65] As of June 21, 2019, the company planned to open new stores in the US slated to be 10,000 square feet, roughly a third of the size of the big box brand that closed in 2018.[66] On November 27, 2019, Toys “R” Us opened a retail store at Westfield Garden State Plaza in Paramus, New Jersey.[67] On December 7, 2019, a second location was opened at The Galleria in Houston, Texas.[68] On October 8, 2019, the company relaunched the Toys “R” Us website, which would feature a focus on resources and videos highlighting popular toys. The site was established in partnership with Target, with users being redirected to Target.com to place their orders. In 2020, the agreement lapsed, and Amazon replaced Target as the site’s fulfillment partner.[69][70] In 2021, as a result of financial losses caused by the COVID-19 pandemic, the only two U.S. stores once again closed down. The Houston location closed on January 15, 2021, and the Paramus location closed on January 26, 2021. The company stated that they made a strategic decision to pivot their store strategy, so they can look for new stores and platforms that will offer better traffic and that they continue to invest in channels where customers will want to experience their brand.[71][72][73] On March 15, 2021, it was announced that brand management company WHP Global acquired a controlling interest in Tru Kids, which is the parent company of the Toys R Us, Babies R Us and Geoffrey the Giraffe brands. Going forward WHP will be managing Tru Kids business, and help guiding its expansion. In North America WHP plans to open Toys R Us stores, again — ideally ahead of the holiday season and could come on various formats to include flagships, pop-ups, airport locations or mini stores inside other retailers’ shops. WHP has not yet set a number of locations it plans to open in the United States. WHP is backed by a $350 million equity commitment from funds that are managed by Oaktree Capital Management. Financial terms of the deal have yet to be disclosed.[74][75] On August 19, 2021, WHP announced a new shift in branding by partnering with Macy’s to sell toys on the retailer’s website and open store-within-a-store locations at 400 department store locations.[76] On December 16, 2021, Toys “R” Us opened a two-story flagship store in the American Dream mall in New Jersey.[77][78] On August 7, 2022, Toys “R” Us opened new locations in nine states: California, Georgia, New Jersey, Illinois, Nevada, Louisiana, New York, Maryland and Missouri. These stores are located inside Macy’s stores and range from 1,000 to 10,000 square feet.[79] The company plans to open a store in every Macy’s location in the United States by October 15, 2022, just in time for the holiday season.[80][needs update] On September 29, 2023, WHP announced their intention to open 24 new physical stores in the United States. These stores would be stand-alone locations and would begin to open in 2024. WHP also announced smaller stores that would be located in airports and cruise ships. The first of these smaller stores is set to open in November 2023, and will be located in Dallas Fort Worth International Airport.[81][82] Flagship store[edit] New York flagship store interior in 2011 In July 2001, Toys “R” Us opened an international flagship store in New York’s Times Square at a cost of $35 million.[83] The 110,000 square-foot store included various themed zones such as Barbie (with a life-size dreamhouse), Jurassic Park (with an animatronic T-Rex), Lego, and the signature indoor Ferris wheel. The flagship store also served as a gaming destination, partnering with Microsoft to be the world’s first location to launch the original Xbox console on November 15, 2001.[84] In 2006, the store added a Dance Dance Revolution SuperNova arcade machine in its electronics department. The store later added a full amusement arcade, known as “R”Cade. In 2010, a Wonka shop opened on the second floor of the flagship store.[85] The store drew thousands of tourists for over a decade before the company decided to cancel its lease on the space in December 2015. In August 2017, Toys “R” Us announced a 35,000 square-foot temporary store near the original one that would be open around the Christmas shopping season.[86] Charitable giving[edit] From 2004 until its demise in 2018,[87] Toys “R” Us Inc.,[88] the former owner of Toys “R” Us, had partnered with the Toys for Tots foundation to serve as a donation site for anyone donating unwrapped toys or monetary gifts.[89][90] However, there is no evidence that the current parent, Tru Kids Inc., has continued Toys “R” Us’s relationship with Toys for Tots and the Toys for Tots Foundation has not included any recent information on their website concerning Toys “R” Us since the Toys “R” Us Inc. bankruptcy filing in 2018. Product safety[edit] Toys “R” Us had reportedly implemented high safety standards in 2007 and had vowed to take an aggressive approach towards holding vendors accountable for meeting those standards.[91] Former chairman and CEO Gerald L. Storch, testifying before the Senate Appropriations Subcommittee on Financial Services and General Government on toy safety in September 2007, said he supported new legislation strengthening toy-safety standards and outlined new initiatives the retailer had set forth to ensure that its customers receive timely information on recalls (including a new website).[92][93] In 2008, the company introduced stricter product safety standards exceeding federal requirements. Among the new standards was a requirement for materials inside toys to meet a standard of 250 parts per million of lead for all products manufactured exclusively for the retailer (compared with the federal standard of 600 ppm). Toys “R” Us also announced the requirement that baby products be produced without the addition of phthalates, which have raised concerns about infant safety.[94] The company had adjusted its requirements to meet new federal standards enacted with the Consumer Product Safety Improvement Act of 2008. International operations[edit] During its most recent entry into a new market in November 2011, when it opened its first licensed store in Poland (Blue City), Toys “R” Us, International operated more than 600 international stores and over 140 licensed stores in 35 countries and jurisdictions outside the United States.[95] At its peak, Toys “R” Us, International had presence in 40 countries. Many of these stores were corporate-owned, but stores in some countries were independently owned and operated with Toys “R” Us licensing its name to a local company. Canada[edit] Further information: Toys “R” Us Canada Toys “R” Us in Richmond Hill, Ontario, Canada, in 2017. Canada was among the earliest foreign markets that was targeted for international expansion. In addition to its expansion in the United States, Toys “R” Us launched a worldwide presence in September 1984 when the company opened its first international wholly-owned store in Canada. As of its sale to Fairfax Financial on June 1, 2018, the chain comprises 82 stores that continue to operate under the Toys “R” Us name following the sale.[96] In 2021, Doug Putman, through his company Putman Investments, announced that he would buy Toys “R” Us Canada from Fairfax Financial.[97] Australia[edit] Toys “R” Us in Chadstone Shopping Centre, Melbourne, Australia, in 2017 The Australian wing of Toys “R” Us entered voluntary administration on May 22, 2018.[98] On June 20, it was announced that all of their Australian stores would be closing as well.[99][100] The closure of all 44 stores was concluded on August 5, 2018.[101] On June 5, 2019, Toys “R” Us returned in Australia when Tru Kids partnered with Hobby Warehouse to relaunch the website for the chain.[102] Africa and the Middle East[edit] Since 1995 the Al-Futtaim Group has operated stores in Bahrain, Egypt, Kuwait, Oman, Qatar, and the United Arab Emirates.[103] Stores in Israel are operated by the Fishman retail group,[104] while stores in Saudi Arabia are owned by Tasweeq Company.[105] Stores in South Africa, Namibia, and Zambia are also independently owned and operated.[106] Asia[edit] Toys “R” Us in Ocean Terminal, Tsim Sha Tsui, Hong Kong, China, in 2014 Toys “R” Us in Robinsons Galleria Cebu, Cebu City, Philippines, in 2023 Toys “R” Us has extensive presence in East Asian territories and Southeast Asia under the umbrella of Toys “R” Us Asia, a loose amalgamation of joint ventures with local companies. Toys “R” Us stores operate in Brunei, China (mainland, Hong Kong, and Macau), India, Japan, South Korea, Malaysia, the Philippines, Singapore, Taiwan, and Thailand.[107] The Asian unit was originally established in 1985 as a partnership between Toys “R” Us and Fung Retailing, the retail subsidiary of the Fung Group (a Hong Kong-based conglomerate that also owns Li & Fung, a major retail distributor), with the parent company owning a majority 85% stake while Fung Retailing owns the remainder of the shares.[107][108] Following Toys “R” Us’ sale of the Asian unit in November 2018, Fung Retailing becomes the lead shareholder of the unit, holding an increased share of 21% while Toys “R” Us’ remaining 79% is distributed among a consortium of Toys “R” Us’ lenders.[109][110] In 1991, Toys “R” Us opened their first stores in Japan as a joint venture with McDonald’s Holdings Company (Japan), Ltd. [jp].[111] The joint venture was supposed to last until 2018, but Toys “R” Us withdrew in 2006; after suing for breach of contract, McDonald’s Holdings was awarded an ¥1.38 billion ($13.35 million) settlement in 2008.[112][113] After their joint venture ended, Toys “R” Us increased their ownership from approximately 48% to about 61%,[113] and integrated it into their overall Asian operation in 2017.[107] Locations in South Korea and India are established through joint ventures formed in conjunction with Lotte Mart in 2007 and Lulu Hypermarket in 2017, respectively. For RRHI to compete with SM Retail’s Toy Kingdom, in 2006, RRHI obtained the license to operate Toys “R” Us stores in the Philippines, with the first one to open in Robinsons Galleria. Buoyed by increasing demand for toys in the Asia Pacific region, the Asian and Japanese arms of Toys “R” Us are among the Toys “R” Us subsidiaries that have remained profitable into the 2000s and 2010s, registering “double-digit” revenue growth through the mid-to-late 2010s.[110] In 2015, Toys “R” Us Asia posted a total turnover of US$1.85 billion;[107] for the year ended January 2017, net sales from China and Southeast Asia totaled at approximately US$375 million while the Japanese arm would net sales of US$1.3 billion from Toys “R” Us, despite recently declining yearly profits, and US$20.3 million from Babies “R” Us.[114][109] While representatives of the Asian arm of Toys “R” Us have consistently cited that they operate as a separate legal entity from the parent company and are unaffected by events at the parent company,[108][115] Toys “R” Us had engaged in talks since February 2018 to offload Toys “R” Us Asia’s majority stake to a bidder for a proposed US$1 billion while outlets in Asia continue to operate unaffected.[110][114] The planned bid was revised downwards to US$760 million in August and scheduled for September while Toys “R” Us sought a United States court order to strip Fung Retailing, a Hong Kong-based partner managing the majority of Toys “R” Us Asian operations, of its right-of-first-refusal purchase option and force Fung Retailing to release its share of the unit.[116][117] This follows allegations by Toys “R” Us of Fung Retailing delaying the sale via court proceedings filed through the Hong Kong judiciary system to discourage rival bidders and acquire Toys “R” Us share at a lower price;[118] the Eastern District of Virginia bankruptcy court would subsequently issue an order for Fung Retailing to drop its court order for the delay in a September 28, 2018, report.[118] On November 16, 2018, Toys “R” Us Asia announced that the parent company has formally sold the Asian unit to Fung Retailing and multiple Toys “R” Us lenders at a valuation of US$900 million (later revised to US$760 million[119]), with Fung Retailing receiving an increase in shares of the unit to become the lead shareholder of Toys “R” Us Asia and the unit securing the licensing rights to retain the Toys “R” Us namebrand.[109][110] Turkey[edit] Toys “R” Us entered Turkey in 1996 by licensing its brand to Turkish firm Uluslararası Çocuk Çarşıları A.S. In 2008, the firm terminated Toys “R” Us’ licensing agreement and rebranded the 35 stores as Toyiki.[120] However, under the new brand, the company struggled and had entered bankruptcy various times. In July 2010, Toyiki shut down their 32 remaining stores in exchange for debts.[121] Europe[edit] Toys “R” Us in Jyväskylä, Finland, in 2013 Poland[edit] Toys “R” Us entered the Polish market in October 2011, with their first store opening in Blue City, Warsaw.[122] In October 2014, they began online operations.[123] The Polish operations remained unaffected during the bankruptcy, and by 2017 16 stores were operating. Eventually, the Polish chain began to close stores to cover the cost of debts and losses affected from the COVID-19 pandemic, closing seven of them in 2021. In February 2022, the store’s website was shuttered[124] and the remaining stores were closed throughout the year, and currently, only the Łódź store remains in operation. United Kingdom[edit] The first European Toys “R” Us stores were located in the United Kingdom, with the first store opening in 1985.[125] At its peak, the chain had over 105 stores in the country. They were operated by Toys “R” Us Limited. On December 4, 2017, the company reported that it would be liquidating and closing at least 26 stores in the United Kingdom as part of an insolvency restructuring known as a company voluntary arrangement.[126] After amassing £15 million in unpaid taxes, Toys “R” Us Limited entered administration on February 28, 2018, after failing to find a buyer. On March 2, 2018, it was announced that all UK stores would begin a liquidation sale,[127] and on March 14, 2018, it was announced that all UK stores were expected to close within six weeks.[128] On April 24, 2018, Toys “R” Us stopped trading in the United Kingdom after 33 years of service.[129] All stores were closed by April 24, 2018.[130][131][128][129] On 28 October 2021, Toys “R” Us announced plans to reopen its UK arm, initially through online purchasing from its Australian arm, then with physical branches opening from 2022 onwards.[132] The online store reopened the following year, and this was followed up with a deal with WH Smith to open up Toys “R” Us branded concessions inside nine WH Smith stores.[133] DACH countries[edit] Stores in Germany, Austria and Switzerland were operated by Toys “R” Us AG. In April 2018, it was announced that Smyths would acquire Toys “R” Us AG, although they were still pending by July.[134] The deal was completed in January 2019, and all stores were rebranded as Smyths shortly afterward.[135] France[edit] In July 2018, Toys “R” Us France went into receivership in order to look for a buyer.[136] The franchise including 44 of the stores was purchased by French company Jellej Jouets in October 2018. In April 2019, they sold the stores over to Luderix International, the owners of rival chain PicWic.[137] The merger was soon completed, and by July 2019 all Toys “R” Us and PicWic stores were rebranded as PicWicToys.[138][139] Due to profit losses caused by the COVID-19 pandemic, the chain closed several of their stores in 2020, and soon went into receivership in May 2022.[140] In July 2022, Smyths, who already owned the ex-Toys “R” Us stores in German-speaking areas, purchased PicWicToys.[141] Iberia[edit] In August 2018, Toys “R” Us Iberia, consisting of stores in Spain and Portugal, was sold to Green Swan.[142] In April 2022, Toys “R” Us Iberia filed for bankruptcy.[143] In July 2022, Italian business PRG Retail Group purchased Toys “R” Us Iberia under a long-term agreement with the brand owners WHP Global, and continue operating the stores and website under the brand.[144] Scandinavia[edit] In Denmark, Finland, Iceland, Norway, and Sweden, Toys “R” Us stores were independently operated by Top-Toy under license.[145] Because of this, these respective stores were not affected by the bankruptcy of Toys “R” Us’ parent company. However, Top Toy would file for bankruptcy itself on December 30, 2018, due to poor holiday sales.[146][147] with all Toys “R” Us stores closing by January 10, 2019. Netherlands[edit] In the Netherlands, 17 stores were operated under the brand by third-party licensee Speelhoorn. In March 2009, the contract between the two companies was not renewed, with Speelhoorn re-branding all the stores as Toys XL.[148][149] which would be later purchased by rival business Intertoys in 2017. They originally attempted to sell the stores in 1997 to Blokker but were denied permission due to competition costs. Stores[edit] Until their liquidation and closing in 2018, the company owned 739 stores in the United States, in addition to more than 750 international stores and more than 245 licensed stores in 37 countries and jurisdictions.[150] Other brands[edit] Imaginarium[edit] Imaginarium was a private label brand of Toys “R” Us for most of their toys that was acquired in 1999.[151] Originally after the acquisition by Toys “R” Us in 1999, it also operated stores until 2004.[11] Kids “R” Us[edit] The logo used for Kids “R” Us Kids “R” Us was a children’s discount clothing retailer. Their first stores opened in February 1983 in Paramus, New Jersey, and Brooklyn, New York.[152] The chain folded in January 2004 after the retailer suffered deteriorating same-store sales and to focus more on the Toys “R” Us brand.[153][11] While the standalone stores closed in 2003, the stores combined with Toys “R” Us would stay until at least 2014 when they all closed. Babies “R” Us[edit] It has been suggested that this section be split out into another article. (Discuss) (July 2021) Babies “R” UsTypeSubsidiaryIndustryRetailFounded1996; 27 years ago (1996)Number of locations1 (2023)ParentTru Kids, Inc.Websitebabiesrus.com babiesrusad.com (shopping, American Dream) The first Babies “R” Us store opened in April 1996 in Westbury, New York.[154] In February 1997, Toys “R” Us acquired Duncan-based Baby Superstore, Inc., a 78-store chain, for $376 million. The locations were converted into Babies “R” Us.[155] The store operates as a specialty baby products retailer and grew to about 260 stores in the United States. The stores offer an assortment of products for newborns, infants, and toddlers. The company also maintains a registry and offers pre- and post-natal classes and events.[156] In 2011, Toys “R” Us began to open co-branded locations with Babies “R” Us departments at 21 new locations, and 23 remodeled locations.[157] Babies “R” Us reopened in July 2023 with a brand new flagship location inside the American Dream mall in East Rutherford, New Jersey.[158][159] FAO Schwarz[edit] In May 2006, Toys “R” Us, Inc., acquired toy retailer FAO Schwarz including the retailer’s flagship store on Fifth Avenue in New York City, as well as its e-commerce site, FAO.com.[160] The company closed the FAO Schwarz flagship store in New York on July 15, 2015, citing rising rental costs, but continued to carry FAO Schwarz-branded toys in its Toys “R” Us and Babies “R” Us stores until 2017.[161] Toys “R” Us Express[edit] For the 2009 holiday-shopping season, Toys “R” Us tried a smaller-store concept to attract customers and 90 “Holiday Express” stores across the United States and Canada were opened.[162] The Holiday Express stores are smaller than regular Toys “R” Us stores, often in malls, and offer a more limited selection of merchandise than would be available at a stand-alone Toys “R” Us store. Most (if not all) of these 90 stores were opened in shopping-center and mall spaces that had been vacated by store chains closing their doors during the recession (including KB Toys, several of which were taken over by Toys “R” Us).[162] Toys “R” Us’s plan was to keep the Holiday Express stores open until early January 2010 and close them shortly thereafter, but the success of so many prompted the company to reconsider and several were kept open.[163] These stores are known as “Toys “R” Us Express”. Beginning in May 2010, Toys “R” Us opened a total of 600 Express stores. Four more were converted to Toys “R” Us outlet stores.[164] As with the larger, basic Toys “R” Us stores, these locations also closed along with the outlet stores in the United States during summer 2018. Web operations[edit] The former logo of Toysrus.com Toys “R” Us began selling toys online with the launch of Toysrus.com in 1998.[165] Following a disastrous Christmas 1999 trading period during which the company failed to deliver gifts on time,[166] Toys “R” Us entered into a ten-year contract with online retailer Amazon in 2000 to be the exclusive supplier of toys on the website.[167] Amazon eventually reneged on the terms of the contract by allowing third-party retailers to use its marketplace to sell toys, citing Toys “R” Us’s failure to carry a sufficiently large range of goods, including the most popular lines.[168] In 2006, Toys “R” Us successfully sued Amazon; the company was awarded $51 million in damages in 2009, just over half of the $93 million initially claimed.[169] It placed at No. 29 in the Internet Retailer Top 500 Guide for 2012.[170] Toysrus.com was one of the most visited sites in the specialty toy and baby products retail category with an assortment of toys.[171] In addition, Babiesrus.com offered a wide selection of baby products and supplies and access to the company’s baby registry. Looking to expand its web portfolio, in February 2009, the company acquired online toy seller eToys.com from Parent Co., which filed for bankruptcy protection in December 2008. Financial terms were not disclosed.[172] Around the same time, it was reported that Toys “R” Us, Inc. bought Toys.com for an estimated $5.1 million. Today, the company operates Toys.com to list unadvertised and exclusive deals available on its portfolio of e-commerce sites.[173] In 2010, Toys “R” Us, Inc. reported that its Internet sales grew 29.9% year-over-year to $782 million from $602 million, and in April 2011, the company announced plans to open a dedicated e-commerce fulfillment center in McCarran, Nevada.[174] The company later reported online sales of $1 billion for 2011 and $1.1 billion for 2012.[175] Under Tru Kids, the Toys “R” Us website was revived in 2019 in partnership with Target, with online orders being redirected to Target.com for fulfillment. In 2020, the site switched to Amazon as its fulfillment partner. This lasted until 2021, when fulfillment was handed over to Macys.com as part of their deal with Toys “R” Us.[69][70][176] Mascot[edit] The current iteration of Geoffrey the Giraffe Formerly known as “Dr. G. Raffe” in 1950s print advertisements for Children’s Bargaintown, Geoffrey the Giraffe evolved in name and appearance over the next decade to become the official mascot of the renamed Toys “R” Us. He also made his first TV commercial appearance on television in 1973.[177] Serving as a “spokesanimal” for the brand, Geoffrey’s design went through several phases over the next 50+ years before the current star-spotted iteration was finalized in November 2007.[178] In 2017, the company sponsored the live camera broadcast for April the Giraffe, which helped support giraffe conservation and awareness. The sponsored camera of pregnant April the giraffe went viral with millions of views on YouTube and across social media platforms.[179] See also[edit] Gamleys Toys “R” Us, Inc. v. Step Two, S.A Notes[edit] ^ Also written as Toys R Us, without quotation marks. A backwards “R” appears in its logo, but in type it is written as a regular “R”. References[edit] ^ Dunne, Patrick; Lusch, Robert; Carver, James. Retailing. ^ Thomas, Lauren (August 19, 2021). “Toys R Us is coming to more than 400 Macy’s stores next year”. CNBC. Retrieved October 13, 2022. ^ “Toys ‘R’ Us opening flagship store at American Dream in New Jersey this weekend”. ABC7 New York. December 17, 2021. Retrieved October 13, 2022. ^ “American Dream”. American Dream. Retrieved October 13, 2022. ^ King, Rebecca; Cattafi, Kristie (December 15, 2021). “A first look inside the new Toys R Us in American Dream mall”. NorthJersey.com. 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Retrieved October 13, 2022. ^ “Spanish Toys R Us files for bankruptcy”. April 25, 2022. ^ Zahn, James (July 22, 2022). “Toys ‘R’ Us Iberia Saved as WHP Global, PRG Retail Group Strike Licensing Deal for Spain, Portugal • the Toy Book”. The Toy Book. ^ “Despite international rumours, TOYS”R”US in the Nordics is not threatened by bankruptcy”. Top Toy. Archived from the original on February 26, 2019. Retrieved July 23, 2018. ^ “Top-Toy Declares Bankruptcy: Nordic Chain of Stores Includes BR Toys and Toys R Us – Transformers News – TFW2005”. Transformer World 2005 – TFW2005.COM. December 30, 2018. Retrieved July 9, 2019. ^ “Top-Toy declares bankruptcy | Toy World Magazine”. toyworldmag.co.uk. January 2, 2019. Retrieved November 28, 2019. ^ “Toys ‘R’ Us pulls out of Holland”. DutchNews.nl. March 2, 2009. Retrieved November 28, 2019. ^ “Toys ‘R’ Us pulls out of Holland”. Dutch News. March 2, 2009. Retrieved July 14, 2018. ^ “About Us – Toys”R”Us, Inc”. toysrusinc.com. ^ “Pairing Learning With Innovation, Toys”R”Us® Reintroduces Imaginarium® to Customers Nationwide With New Look and Expanded Assortment”. www.prnewswire.com (Press release). Retrieved June 6, 2019. ^ Kerr, Peter (September 4, 1983). “The New Game at Toys-R-Us”. The New York Times. Retrieved March 15, 2018. ^ “Our history”. toysrusinc.com. Retrieved May 12, 2013. ^ “Babies “R” Us, Inc.: Private Company Information – Bloomberg”. www.bloomberg.com. Retrieved November 16, 2017. ^ Steinhauer, Jennifer (October 3, 1996). “Toys ‘R’ Us to Purchase Baby Superstore for $407 Million”. The New York Times. ISSN 0362-4331. ^ Rupinta, Amber (September 22, 2014). “Babies “R” Us offers free postpartum education classes”. ABC11 Raleigh-Durham. Retrieved October 13, 2022. ^ “Toys R Us to open 21 new stores before year ends”. Yahoo.com (Associated Press). August 23, 2011. Archived from the original on November 7, 2012. Retrieved December 1, 2012. ^ Kavilanz, Parija (July 18, 2023). “Babies R Us was gone for good. Now it’s back with a new US flagship store | CNN Business”. CNN. Retrieved July 21, 2023. ^ “Babies R Us Reopening At American Dream”. Rutherford Daily Voice. July 18, 2023. Retrieved July 21, 2023. ^ Anderson, Mae (May 28, 2009). “Toys R Us Acquires High-end FAO Schwarz”. Christian Broadcasting Network. Associated Press. Archived from the original on October 26, 2012. Retrieved October 13, 2022. ^ “FAO Schwarz toy store in NYC closing July 15”. USA Today. Retrieved October 13, 2022. ^ Jump up to: a b Verdon, Joan (September 15, 2009). “Toys R Us goes on the offensive”. The Record. Archived from the original on October 26, 2012. Retrieved December 1, 2012. ^ DeMarrias, Kevin G. (December 30, 2009). “Toys R Us will keep selected Holiday Express stores open”. The Record. Archived from the original on October 26, 2012. Retrieved December 1, 2012. ^ “Toys “R” Us Announces Plans to Open 600 Toys “R” Us Express Stores in Malls and Shopping Centers, Doubling the Number of Toys “R” Us Locations Nationwide for 2010 Christmas Season”. Cision PR Newswire. September 9, 2010. Retrieved October 13, 2022. ^ “Toys”R”Us, Inc. Acquires eToys.com”. Business Wire. February 12, 2009. Archived from the original on March 16, 2018. Retrieved March 15, 2018. ^ Hansell, Saul (December 23, 1999). “Toys ‘R’ Us Falls Behind on Shopping”. The New York Times. Retrieved March 15, 2018. ^ Masterson, Michele (August 10, 2000). “Amazon, Toysrus.com join”. CNNfn. Retrieved March 15, 2018. ^ “Toys R Us wins Amazon lawsuit”. BBC News. March 3, 2006. Retrieved December 1, 2012. ^ Metz, Rachel (June 12, 2009). “Amazon to pay Toys R Us $51M to settle suit”. USA Today (Associated Press). Retrieved December 1, 2012. ^ Woodward, Kevin (November 20, 2012). “Toys ‘R’ Us debuts a dedicated e-commerce site for China”. Internet Retailer. Retrieved December 1, 2012. ^ “Top Children Websites in the world”. www.similarweb.com. Retrieved February 7, 2018. ^ “Toys R Us buys retailer EToys.com, related sites”. Los Angeles Times. Associated Press. February 13, 2009. Retrieved October 13, 2022. ^ “Toys ‘R’ Us Buys Toys.com Domain Name for $5.1M”. domainnamewire.com. February 27, 2009. Retrieved December 1, 2012. ^ Brohan, Mark (April 20, 2011). “Toys ‘R’ Us opens a dedicated e-commerce fulfillment hub”. internetretailer.com. Retrieved October 13, 2022. ^ “Toys ‘R’ Us 2012 10-K”. Retrieved October 13, 2022. ^ Unglesbee, Ben (August 21, 2020). “Toys R Us online sales now supported by Amazon”. Retail Dive. Retrieved November 9, 2020. ^ “Top 10 Christmas commercials of all time”. www.businessreviewusa.com. Archived from the original on November 15, 2017. Retrieved November 15, 2017. ^ “What happened to the Toys”R”Us giraffe?”. That’s it Magazine | Bloggers around the world. Archived from the original on June 16, 2018. Retrieved November 15, 2017. ^ Wieczner, Jen (April 7, 2017). “April the Giraffe Is Helping Toys ‘R’ Us Break the Internet”. Fortune. Further reading[edit] Jamie Morgan & Muhammad Ali Nasir (2020) “Financialised Private Equity Finance and the Debt Gamble: The Case of Toys R Us.” New Political Economy. “Charles P. Lazarus: The Titan of Toys “R” Us” by Anne Koopman, 1991 ISBN 1560740221 External links[edit] Wikimedia Commons has media related to Toys “R” Us. Wikinews has related news: US toy retail giant Toys R Us files for bankruptcy in US, Canada Official US retail website Corporate website vteKohlberg Kravis RobertsFounders Jerome Kohlberg Jr. Henry Kravis George R. 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Refine by brand: LOL Surprise! Madd Capp Refine by brand: Madd Capp Magic Mixies Refine by brand: Magic Mixies Make It Real Refine by brand: Make It Real Marvel Refine by brand: Marvel Marvin’s Magic Refine by brand: Marvin’s Magic Masingo Refine by brand: Masingo Masters Of the Universe Refine by brand: Masters Of the Universe Matchbox Refine by brand: Matchbox Mattel Refine by brand: Mattel McFarlane Refine by brand: McFarlane McFarlane Toys Refine by brand: McFarlane Toys Mega Bloks Refine by brand: Mega Bloks Mega Construx Refine by brand: Mega Construx Melissa & Doug Refine by brand: Melissa & Doug MintID Refine by brand: MintID Modiphius Refine by brand: Modiphius Monopoly Refine by brand: Monopoly Monster High Refine by brand: Monster High Monster Jam Refine by brand: Monster Jam Mr. Potato Head Refine by brand: Mr. Potato Head My Little Pony Refine by brand: My Little Pony Na! Na! Na! Surprise Refine by brand: Na! Na! Na! 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Teenage Mutant Ningia Turtles Three Cheers For Girls Refine by brand: Three Cheers For Girls Toysmith Refine by brand: Toysmith Toys R Us Refine by brand: Toys R Us Transformers Refine by brand: Transformers Trolls Refine by brand: Trolls True Heroes Refine by brand: True Heroes VeeFriends Refine by brand: VeeFriends VTech Refine by brand: VTech Wizarding World Refine by brand: Wizarding World WizKids Games Refine by brand: WizKids Games WWE Refine by brand: WWE Xplora Refine by brand: Xplora X-Shot Refine by brand: X-Shot You & Me Refine by brand: You & Me price price $0 – $15 Refine by price: $0 – $15 $15 – $25 Refine by price: $15 – $25 $25 – $50 Refine by price: $25 – $50 $50 – $100 Refine by price: $50 – $100 $100 – $150 Refine by price: $100 – $150 $150 – $200 Refine by price: $150 – $200 $200 – $300 Refine by price: $200 – $300 $300 – $500 Refine by price: $300 – $500 $500+ Refine by price: $500+ character character Baby Shark Refine by character: Baby Shark Batman Refine by character: Batman Belle Refine by character: Belle Black Panther Refine by character: Black Panther Blues Clues Refine by character: Blues Clues Bluey Refine by character: Bluey Buzz Lightyear Refine by character: Buzz Lightyear Captain America Refine by character: Captain America Cinderella Refine by character: Cinderella Cocomelon Refine by character: Cocomelon Funko Ad Icons Refine by character: Funko Ad Icons Funko Animation Refine by character: Funko Animation Funko DC Refine by character: Funko DC Funko Disney Refine by character: Funko Disney Funko Games Refine by character: Funko Games Funko Heroes Refine by character: Funko Heroes Funko Marvel Refine by character: Funko Marvel Funko Movies Refine by character: Funko Movies Funko Music Refine by character: Funko Music Funko Mystery Refine by character: Funko Mystery Funko Nascar Refine by character: Funko Nascar Funko NFL Refine by character: Funko NFL Funko Pokemon Refine by character: Funko Pokemon Funko Starwars Refine by character: Funko Starwars Funko TV Refine by character: Funko TV Gabby’s Dollhouse Refine by character: Gabby’s Dollhouse Hulk Refine by character: Hulk Iron Man Refine by character: Iron Man Jurassic World Refine by character: Jurassic World LEGO® Architecture Refine by character: LEGO® Architecture LEGO® Avatar Refine by character: LEGO® Avatar LEGO® City Refine by character: LEGO® City LEGO® Classic Refine by character: LEGO® Classic LEGO® Creator Refine by character: LEGO® Creator LEGO® DC Refine by character: LEGO® DC LEGO® Disney Refine by character: LEGO® Disney LEGO® Dots Refine by character: LEGO® Dots LEGO® DUPLO Refine by character: LEGO® DUPLO LEGO® Friends Refine by character: LEGO® Friends LEGO® Harry Potter Refine by character: LEGO® Harry Potter LEGO® Jurassic World Refine by character: LEGO® Jurassic World LEGO® Marvel Refine by character: LEGO® Marvel LEGO® Minecraft Refine by character: LEGO® Minecraft LEGO® Ninjago Refine by character: LEGO® Ninjago LEGO® Speed 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Refine by category: family & entertainment games farm & construction vehicles Refine by category: farm & construction vehicles fashion dolls Refine by category: fashion dolls Funko Refine by category: Funko games & puzzles Refine by category: games & puzzles Geoffrey Refine by category: Geoffrey holiday shop Refine by category: holiday shop interactive dolls & pets Refine by category: interactive dolls & pets karaoke machines & accessories Refine by category: karaoke machines & accessories kids’ electronics Refine by category: kids’ electronics kids books Refine by category: kids books kids electronics Refine by category: kids electronics kids tools & workshops Refine by category: kids tools & workshops kitchens & play food Refine by category: kitchens & play food LEGO Architecture Refine by category: LEGO Architecture LEGO Art Refine by category: LEGO Art LEGO Avatar Refine by category: LEGO Avatar LEGO City Refine by category: LEGO City LEGO Classic Refine by category: LEGO Classic 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Refine by category: LEGO Technic lights & projectors Refine by category: lights & projectors magnetic tiles & building sets Refine by category: magnetic tiles & building sets math, counting & time Refine by category: math, counting & time math toys Refine by category: math toys Mega Bloks Refine by category: Mega Bloks Mega Construx Refine by category: Mega Construx miniature & collectible dolls Refine by category: miniature & collectible dolls model kits Refine by category: model kits musical toys & instruments Refine by category: musical toys & instruments nerf & toy blasters Refine by category: nerf & toy blasters Playmobil Refine by category: Playmobil playsets & racetracks Refine by category: playsets & racetracks pool floats & water toys Refine by category: pool floats & water toys preschool educational toys & activities Refine by category: preschool educational toys & activities preschool figures Refine by category: preschool figures preschool figures & playsets Refine by category: preschool figures & playsets preschool pals Refine by category: preschool pals preschool playsets Refine by category: preschool playsets preschool vehicles Refine by category: preschool vehicles puzzles Refine by category: puzzles rc cars & flight Refine by category: rc cars & flight reading, writing, & speech Refine by category: reading, writing, & speech reading, writing & speech Refine by category: reading, writing & speech ride-ons Refine by category: ride-ons ride-ons & push-pull toys Refine by category: ride-ons & push-pull toys robotics & coding Refine by category: robotics & coding role play games Refine by category: role play games sandboxes & beach toys Refine by category: sandboxes & beach toys science & discovery Refine by category: science & discovery science toys Refine by category: science toys sensory & fidget toys Refine by category: sensory & fidget toys slime Refine by category: slime social skills Refine by category: social skills sprinkler toys Refine by category: sprinkler toys strategy games Refine by category: strategy games stuffed animals Refine by category: stuffed animals styling head Refine by category: styling head swimming pools & water toys Refine by category: swimming pools & water toys technology toys Refine by category: technology toys tents, tunnels & playhouses Refine by category: tents, tunnels & playhouses toddler & preschool games & puzzles Refine by category: toddler & preschool games & puzzles toy sports Refine by category: toy sports trading cards Refine by category: trading cards trains & train tables Refine by category: trains & train tables tween Refine by category: tween video game accessories Refine by category: video game accessories wood & jumbo blocks Refine by category: wood & jumbo blocks apply filter back apply filter age 0-2 years Refine by age: 0-2 years 2 years Refine by age: 2 years 3-4 years Refine by age: 3-4 years 5-7 years Refine by age: 5-7 years 8-10 years Refine by age: 8-10 years 11-12 years 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character: Funko Animation Funko DC Refine by character: Funko DC Funko Disney Refine by character: Funko Disney Funko Games Refine by character: Funko Games Funko Heroes Refine by character: Funko Heroes Funko Marvel Refine by character: Funko Marvel Funko Movies Refine by character: Funko Movies Funko Music Refine by character: Funko Music Funko Mystery Refine by character: Funko Mystery Funko Nascar Refine by character: Funko Nascar Funko NFL Refine by character: Funko NFL Funko Pokemon Refine by character: Funko Pokemon Funko Starwars Refine by character: Funko Starwars Funko TV Refine by character: Funko TV Gabby’s Dollhouse Refine by character: Gabby’s Dollhouse Hulk Refine by character: Hulk Iron Man Refine by character: Iron Man Jurassic World Refine by character: Jurassic World LEGO® Architecture Refine by character: LEGO® Architecture LEGO® Avatar Refine by character: LEGO® Avatar LEGO® City Refine by character: LEGO® City LEGO® Classic Refine by character: LEGO® Classic 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Refine by Brand: Zobmondo!! apply filter back apply filter category action figure playsets & vehicles Refine by category: action figure playsets & vehicles action figures Refine by category: action figures activities & games Refine by category: activities & games baby dolls Refine by category: baby dolls board games Refine by category: board games card games Refine by category: card games classic games Refine by category: classic games clay, dough & sand art Refine by category: clay, dough & sand art collectible figures Refine by category: collectible figures coloring books & activity books Refine by category: coloring books & activity books crafts & activities Refine by category: crafts & activities developmental toys Refine by category: developmental toys dice games Refine by category: dice games doll houses, furniture & accessories Refine by category: doll houses, furniture & accessories drawing, coloring & painting Refine by category: drawing, coloring & painting dress up & accessories Refine by category: dress up & accessories educational toys & activities Refine by category: educational toys & activities farm & construction vehicles Refine by category: farm & construction vehicles fashion dolls Refine by category: fashion dolls Funko Refine by category: Funko games & puzzles Refine by category: games & puzzles interactive dolls & pets Refine by category: interactive dolls & pets math, counting & time Refine by category: math, counting & time math toys Refine by category: math toys miniature & collectible dolls Refine by category: miniature & collectible dolls nerf & toy blasters Refine by category: nerf & toy blasters Playmobil Refine by category: Playmobil pool floats & water toys Refine by category: pool floats & water toys preschool figures & playsets Refine by category: preschool figures & playsets preschool pals Refine by category: preschool pals preschool playsets Refine by category: preschool playsets puzzles Refine by category: puzzles rc cars & flight Refine by category: rc cars & flight ride-ons Refine by category: ride-ons role play games Refine by category: role play games science & discovery Refine by category: science & discovery sprinkler toys Refine by category: sprinkler toys strategy games Refine by category: strategy games stuffed animals Refine by category: stuffed animals tents, tunnels & playhouses Refine by category: tents, tunnels & playhouses toy sports Refine by category: toy sports trading cards Refine by category: trading cards trains & train tables Refine by category: trains & train tables tween Refine by category: tween video game accessories Refine by category: video game accessories apply filter back apply filter age 0-2 years Refine by age: 0-2 years 2 years Refine by age: 2 years 3-4 years Refine by age: 3-4 years 5-7 years Refine by age: 5-7 years 8-10 years Refine by age: 8-10 years 11-12 years Refine by age: 11-12 years 13 years & up Refine by age: 13 years & up apply filter back apply filter price $0 – $15 Refine by price: $0 – $15 $15 – $25 Refine by price: $15 – $25 $25 – $50 Refine by price: $25 – $50 $50 – $100 Refine by price: $50 – $100 $100 – $150 Refine by price: $100 – $150 apply filter Juicy Couture Fashion Exchange Price reduced from $24.99 to $12.49 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart PAW Patrol Big Truck Pups, Truck Stop Wide Transforming Playset Price reduced from $99.99 to $91.25 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart PLAYMOBIL Stunt Show Shark Monster Truck Price reduced from $59.99 to $43.44 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Pop2Play Play Castle Price reduced from $49.99 to $48.22 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Melissa and Doug Paw Patrol Tabletop Art Center Price reduced from $64.99 to $45.88 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Melissa and Doug Deluxe Pet Care Play Set Price reduced from $69.99 to $45.35 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Got2Glow Fairy Finder – Blue Jar Price reduced from $39.99 to $35.29 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart CLOSEOUT! Monopoly Travel World Tour Board Game Price reduced from $21.99 to $19.41 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Bratz MGA’s Miniverse- Minis Price reduced from $9.99 to $9.04 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Pictionary Air Star Wars Family Drawing Game for Kids and Adults Price reduced from $26.99 to $22.25 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Boomdisk Two in One Boomerang Frisbee Combo Long Distance Thrower Price reduced from $29.99 to $11.88 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Sonic Egg Mobile Battle Set Price reduced from $44.99 to $36.69 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart More Results Compare Clear All Customer ServiceCustomer Service contact us help Track My Order Your privacy choices About About about us privacy terms jobs text message terms of service accessibility statement Facebook Twitter Instagram Youtube Pinterest TikTok © 2023 Tru Kids Inc. All Rights Reserved. Toys”R”Us presents Geoffrey’s Hot Toy List – Top Toys of 2023 Skip to main content Skip to footer content FREE SHIPPING FOR ORDERS OVER $49! ☰ Toys R Us Login/Register 0 0 Back Close × shop by age 0-2 years bath time dolls & stuffed animals developmental toys outdoor play 3 – 4 years action figures & playsets building sets & blocks dolls, collectibles & stuffed animals games & puzzles kids arts & crafts learning & developmental toys outdoor play preschool toys & activities pretend play & dress up vehicles & remote control 5 – 7 years action figures & playsets building sets and blocks dolls, collectibles & stuffed animals games & puzzles kids arts & crafts learning outdoor play vehicles & remote control 8 – 10 years action figures & playsets arts & crafts construction sets Drones & RC Cars games & puzzles outdoor play 11-12 years action figures & playsets arts & crafts construction sets Drones & RC Cars games & puzzles outdoor toys & activities 13+ years action figures & playsets arts & crafts construction sets games & puzzles vehicles & RC categories holiday shop new & trending action figures & playsets baby & toddler toys building sets & blocks collectibles dolls & stuffed animals games & puzzles kids arts & crafts learning & STEAM made for Toys“R”Us outdoor play pretend play & dress up tween vehicles & RC action figures & playsets action figures collectible figures fan vault DC Comics Gaming Toys Marvel McFarlane Pokemon Star Wars TM Funko playsets & vehicles preschool figures & playsets nerf & toy blasters shop all action figures baby & toddler toys activity centers bath toys blocks, sorting & stacking toys car seat, crib & stroller toys developmental toys rattles & teethers ride-ons & push-pull toys shop all baby & toddler toys preschool toys & activities preschool pals preschool vehicles dress up preschool educational toys & activities shop all preschool toys building sets & blocks blocks & building sets LEGO LEGO Art LEGO Architecture LEGO Avatar LEGO City LEGO Classic LEGO Creator LEGO DC Super Heroes LEGO Disney LEGO DOTS LEGO DREAMZzz LEGO Duplo LEGO Friends LEGO Gabbys Dollhouse LEGO Harry Potter LEGO Icons LEGO Jurassic World LEGO Marvel LEGO Minecraft LEGO NINJAGO LEGO Speed Champions LEGO Star Wars LEGO Super Mario LEGO Technic shop all LEGO sets magnetic tiles & building sets Mega Bloks Mega Construx model kits Playmobil preschool building & blocks tables, storage & accessories wood & jumbo blocks shop all building sets and blocks collectibles Funko collectible figures & playsets surprise toys & dolls shop all collectible toys dolls, collectibles & stuffed animals baby dolls doll houses, furniture & accessories fashion dolls interactive dolls & pets miniature & collectible dolls stuffed animals styling heads shop all dolls, collectibles & stuffed animals rag dolls games & puzzles board games classic games card games dice, roll & write games family & entertainment games miniature figures & games puzzles dominoes & tile games sensory & fidget toys trading cards toddler & preschool games & puzzles role-playing games strategy games shop all games & puzzles kids arts & crafts clay, dough & sand art crafts & activities slime drawing, coloring & painting shop all arts & crafts kids books kids books board books coloring books & activity books kids electronics lights & projectors kids’ electronics karaoke machines & accessories video game accessories learning preschool learning & development toys math, counting & time musical toys & instruments reading, writing, & speech robotics & coding science & discovery social & emotional skills shop all learning toys made for Toys “R” Us Animal Zone Fast Lane Geoffrey Imaginarium Just Like Home Sizzlin Cool Stats You & Me True Heroes outdoor play activities & games bubbles & sidewalk chalk nerf & toy blasters toy sports swimming pools & water toys outdoor pretend play ride-ons shop all outdoor toys pretend play & dress up animal figures dress up & accessories kids tools & workshops kitchens & play food tents, tunnels & playhouses shop all pretend play & dress up STEAM toys science toys technology toys engineering toys art toys math toys shop all STEAM toys tween vehicles & remote control cars & trucks diecast cars farm & construction vehicles playsets & racetracks rc cars & flight trains & train tables shop all vehicles & rc brands Barbie DC Disney Disney Junior Disney Princess Pixar Disney Mickey Mouse & Minnie Mouse Fisher-Price Funko Geoffrey Harry Potter Hot Wheels Jurassic World LEGO Store LEGO Architecture LEGO Art LEGO Avatar LEGO City LEGO Classic LEGO Creator LEGO DC Super Heroes LEGO Disney LEGO DOTS LEGO DREAMZzz LEGO Duplo LEGO Friends LEGO Harry Potter LEGO Icons LEGO Indiana Jones LEGO Jurassic World LEGO Marvel LEGO Icons LEGO NINJAGO LEGO Speed Champions LEGO Star Wars LEGO Super Mario LEGO Technic shop all LEGO sets LOL Surprise! Marvel Melissa & Doug My Little Pony National Geographic Nerf NickelodeonTM PAW Patrol Peppa Pig Play-Doh Sonic Star WarsTM play diy activities printables Geoffrey’s World email sign-up My Account Excited about the top 10? There’s hundreds more where that came from. 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LEGO NINJAGO LEGO Speed Champions Refine by category: LEGO Speed Champions LEGO Star Wars Refine by category: LEGO Star Wars LEGO storage & accessories Refine by category: LEGO storage & accessories LEGO Super Mario Refine by category: LEGO Super Mario LEGO Technic Refine by category: LEGO Technic magnetic tiles & building sets Refine by category: magnetic tiles & building sets Mega Bloks Refine by category: Mega Bloks miniature & collectible dolls Refine by category: miniature & collectible dolls musical toys & instruments Refine by category: musical toys & instruments nerf & toy blasters Refine by category: nerf & toy blasters playsets & racetracks Refine by category: playsets & racetracks pool floats & water toys Refine by category: pool floats & water toys preschool figures & playsets Refine by category: preschool figures & playsets preschool pals Refine by category: preschool pals preschool playsets Refine by category: preschool playsets puzzles Refine by category: puzzles rc cars & flight Refine by category: rc cars & flight reading, writing & speech Refine by category: reading, writing & speech ride-ons Refine by category: ride-ons robotics & coding Refine by category: robotics & coding role play games Refine by category: role play games science & discovery Refine by category: science & discovery science toys Refine by category: science toys sprinkler toys Refine by category: sprinkler toys stuffed animals Refine by category: stuffed animals styling head Refine by category: styling head toddler & preschool games & puzzles Refine by category: toddler & preschool games & puzzles trading cards Refine by category: trading cards trains & train tables Refine by category: trains & train tables tween Refine by category: tween video game accessories Refine by category: video game accessories wood & jumbo blocks Refine by category: wood & jumbo blocks apply filter back apply filter age 0-2 years Refine by age: 0-2 years 2 years Refine by age: 2 years 3-4 years Refine by age: 3-4 years 5-7 years Refine by age: 5-7 years 8-10 years Refine by age: 8-10 years 11-12 years Refine by age: 11-12 years 13 years & up Refine by age: 13 years & up apply filter back apply filter price $0 – $15 Refine by price: $0 – $15 $15 – $25 Refine by price: $15 – $25 $25 – $50 Refine by price: $25 – $50 $50 – $100 Refine by price: $50 – $100 $100 – $150 Refine by price: $100 – $150 $150 – $200 Refine by price: $150 – $200 apply filter Barbie Make and Sell Boutique Playset $39.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Furby Interactive Toy, Purple $69.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Hot Wheels City Ultimate Hauler, Transforms Into A T-Rex with Race Track, Stores 20 Plus Cars $79.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Fingerlings 2023 NEW Interactive Baby Monkey Reacts to Touch – 70+ Sounds & Reactions – Charli $14.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Interactive Baby Unicorn Lulu, 70+ Sounds & Reactions, Heart Lights Up $14.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart PAW Patrol- The Mighty Movie, Chase’s Mighty Converting Cruiser with Mighty Pups Action Figure, Lights and Sounds, Kids Toys for Boys Girls 3 Plus $49.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart DJ Bouncin’ Beats Interactive Musical Learning Toy $44.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Fisher Price Baby Learning Toy with Music Lights and Bouncing Action, DJ Bouncing Star $44.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart MintID Dog-E Interactive Robot Dog $79.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Interactive Baby Monkey Reacts to Touch – 70+ Sounds & Reactions, Harmony $14.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Interactive Baby Monkey Reacts to Touch – 70+ Sounds & Reactions, Ava $14.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Interactive Baby Monkey Holiday, Snowbelle, 70+ Sounds & Reactions, Created for Macy’s $14.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart More Results Compare Clear All Customer ServiceCustomer Service contact us help Track 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All Rights Reserved. baby & toddler toys | Toys “R” Us Skip to main content Skip to footer content FREE SHIPPING FOR ORDERS OVER $49! ☰ Toys R Us Login/Register 0 0 Back Close × shop by age 0-2 years bath time dolls & stuffed animals developmental toys outdoor play 3 – 4 years action figures & playsets building sets & blocks dolls, collectibles & stuffed animals games & puzzles kids arts & crafts learning & developmental toys outdoor play preschool toys & activities pretend play & dress up vehicles & remote control 5 – 7 years action figures & playsets building sets and blocks dolls, collectibles & stuffed animals games & puzzles kids arts & crafts learning outdoor play vehicles & remote control 8 – 10 years action figures & playsets arts & crafts construction sets Drones & RC Cars games & puzzles outdoor play 11-12 years action figures & playsets arts & crafts construction sets Drones & RC Cars games & puzzles outdoor toys & activities 13+ years action figures & playsets arts & crafts construction sets games & puzzles vehicles & RC categories holiday shop new & trending action figures & playsets baby & toddler toys building sets & blocks collectibles dolls & stuffed animals games & puzzles kids arts & crafts learning & STEAM made for Toys“R”Us outdoor play pretend play & dress up tween vehicles & RC action figures & playsets action figures collectible figures fan vault DC Comics Gaming Toys Marvel McFarlane Pokemon Star Wars TM Funko playsets & vehicles preschool figures & playsets nerf & toy blasters shop all action figures baby & toddler toys activity centers bath toys blocks, sorting & stacking toys car seat, crib & stroller toys developmental toys rattles & teethers ride-ons & push-pull toys shop all baby & toddler toys preschool toys & activities preschool pals preschool vehicles dress up preschool educational toys & activities shop all preschool toys building sets & blocks blocks & building sets LEGO LEGO Art LEGO Architecture LEGO Avatar LEGO City LEGO Classic LEGO Creator LEGO DC Super Heroes LEGO Disney LEGO DOTS LEGO DREAMZzz LEGO Duplo LEGO Friends LEGO Gabbys Dollhouse LEGO Harry Potter LEGO Icons LEGO Jurassic World LEGO Marvel LEGO Minecraft LEGO NINJAGO LEGO Speed Champions LEGO Star Wars LEGO Super Mario LEGO Technic shop all LEGO sets magnetic tiles & building sets Mega Bloks Mega Construx model kits Playmobil preschool building & blocks tables, storage & accessories wood & jumbo blocks shop all building sets and blocks collectibles Funko collectible figures & playsets surprise toys & dolls shop all collectible toys dolls, collectibles & stuffed animals baby dolls doll houses, furniture & accessories fashion dolls interactive dolls & pets miniature & collectible dolls stuffed animals styling heads shop all dolls, collectibles & stuffed animals rag dolls games & puzzles board games classic games card games dice, roll & write games family & entertainment games miniature figures & games puzzles dominoes & tile games sensory & fidget toys trading cards toddler & preschool games & puzzles role-playing games strategy games shop all games & puzzles kids arts & crafts clay, dough & sand art crafts & activities slime drawing, coloring & painting shop all arts & crafts kids books kids books board books coloring books & activity books kids electronics lights & projectors kids’ electronics karaoke machines & accessories video game accessories learning preschool learning & development toys math, counting & time musical toys & instruments reading, writing, & speech robotics & coding science & discovery social & emotional skills shop all learning toys made for Toys “R” Us Animal Zone Fast Lane Geoffrey Imaginarium Just Like Home Sizzlin Cool Stats You & Me True Heroes outdoor play activities & games bubbles & sidewalk chalk nerf & toy blasters toy sports swimming pools & water toys outdoor pretend play ride-ons shop all outdoor toys pretend play & dress up animal figures dress up & accessories kids tools & workshops kitchens & play food tents, tunnels & playhouses shop all pretend play & dress up STEAM toys science toys technology toys engineering toys art toys math toys shop all STEAM toys tween vehicles & remote control cars & trucks diecast cars farm & construction vehicles playsets & racetracks rc cars & flight trains & train tables shop all vehicles & rc brands Barbie DC Disney Disney Junior Disney Princess Pixar Disney Mickey Mouse & Minnie Mouse Fisher-Price Funko Geoffrey Harry Potter Hot Wheels Jurassic World LEGO Store LEGO Architecture LEGO Art LEGO Avatar LEGO City LEGO Classic LEGO Creator LEGO DC Super Heroes LEGO Disney LEGO DOTS LEGO DREAMZzz LEGO Duplo LEGO Friends LEGO Harry Potter LEGO Icons LEGO Indiana Jones LEGO Jurassic World LEGO Marvel LEGO Icons LEGO NINJAGO LEGO Speed Champions LEGO Star Wars LEGO Super Mario LEGO Technic shop all LEGO sets LOL Surprise! Marvel Melissa & Doug My Little Pony National Geographic Nerf NickelodeonTM PAW Patrol Peppa Pig Play-Doh Sonic Star WarsTM play diy activities printables Geoffrey’s World email sign-up My Account baby & toddler toys activity centers bath toys blocks, sorting & stacking toys car seat, crib & stroller toys developmental toys rattles & teethers ride-ons & push-pull toys shop all baby & toddler toys 580 Results New Arrivals Featured Best Matches Most Popular Price Low to High Price High to Low category age brand price character sort by back sort by New Arrivals Featured Best Matches Most Popular Price Low to High Price High to Low clear all back apply filter category activity centers Refine by category: activity centers baby dolls Refine by category: baby dolls bath toys Refine by category: bath toys blocks, sorting & stacking toys Refine by category: blocks, sorting & stacking toys blocks & building sets Refine by category: blocks & building sets blocks sorting & stacking toys Refine by category: blocks sorting & stacking toys board books Refine by category: board books developmental toys Refine by category: developmental toys drawing, coloring & painting Refine by category: drawing, coloring & painting educational toys & activities Refine by category: educational toys & activities magnetic tiles & building sets Refine by category: magnetic tiles & building sets math, counting & time Refine by category: math, counting & time math toys Refine by category: math toys musical toys & instruments Refine by category: musical toys & instruments preschool pals Refine by category: preschool pals preschool playsets Refine by category: preschool playsets preschool vehicles Refine by category: preschool vehicles reading, writing & speech Refine by category: reading, writing & speech ride-ons Refine by category: ride-ons ride-ons & push-pull toys Refine by category: ride-ons & push-pull toys stuffed animals Refine by category: stuffed animals tents, tunnels & playhouses Refine by category: tents, tunnels & playhouses trains & train tables Refine by category: trains & train tables wood & jumbo blocks Refine by category: wood & jumbo blocks back apply filter age 0-2 years Refine by age: 0-2 years 2 years Refine by age: 2 years 3-4 years Refine by age: 3-4 years 8-10 years Refine by age: 8-10 years back apply filter brand Baby Shark Refine by brand: Baby Shark Bluey Refine by brand: Bluey First & Main Refine by brand: First & Main Fisher-Price Refine by brand: Fisher-Price Fisher-Price Little People Refine by brand: Fisher-Price Little People Geomag Refine by brand: Geomag Goldberger Refine by brand: Goldberger Green Toys Refine by brand: Green Toys Guidecraft Refine by brand: Guidecraft Gund Refine by brand: Gund Haba Refine by brand: Haba Hape Refine by brand: Hape Imaginarium Refine by brand: Imaginarium Inklings Baby Refine by brand: Inklings Baby Learning Resources Refine by brand: Learning Resources Little People Refine by brand: Little People Melissa & Doug Refine by brand: Melissa & Doug Paw Patrol Refine by brand: Paw Patrol Peppa Pig Refine by brand: Peppa Pig Sesame Street Refine by brand: Sesame Street Skip Hop Refine by brand: Skip Hop VTech Refine by brand: VTech back apply filter price $0 – $15 Refine by price: $0 – $15 $15 – $25 Refine by price: $15 – $25 $25 – $50 Refine by price: $25 – $50 $50 – $100 Refine by price: $50 – $100 $100 – $150 Refine by price: $100 – $150 $150 – $200 Refine by price: $150 – $200 $200 – $300 Refine by price: $200 – $300 $300 – $500 Refine by price: $300 – $500 $500+ Refine by price: $500+ back apply filter character Baby Shark Refine by character: Baby Shark Blues Clues Refine by character: Blues Clues Bluey Refine by character: Bluey Cinderella Refine by character: Cinderella Cocomelon Refine by character: Cocomelon Paw Patrol Refine by character: Paw Patrol Peppa Pig Refine by character: Peppa Pig Super Mario Refine by character: Super Mario Thomas & Friends Refine by character: Thomas & Friends Reset category category activity centers Refine by category: activity centers baby dolls Refine by category: baby dolls bath toys Refine by category: bath toys blocks, sorting & stacking toys Refine by category: blocks, sorting & stacking toys blocks & building sets Refine by category: blocks & building sets blocks sorting & stacking toys Refine by category: blocks sorting & stacking toys board books Refine by category: board books developmental toys Refine by category: developmental toys drawing, coloring & painting Refine by category: drawing, coloring & painting educational toys & activities Refine by category: educational toys & activities magnetic tiles & building sets Refine by category: magnetic tiles & building sets math, counting & time Refine by category: math, counting & time math toys Refine by category: math toys musical toys & instruments Refine by category: musical toys & instruments preschool pals Refine by category: preschool pals preschool playsets Refine by category: preschool playsets preschool vehicles Refine by category: preschool vehicles reading, writing & speech Refine by category: reading, writing & speech ride-ons Refine by category: ride-ons ride-ons & push-pull toys Refine by category: ride-ons & push-pull toys stuffed animals Refine by category: stuffed animals tents, tunnels & playhouses Refine by category: tents, tunnels & playhouses trains & train tables Refine by category: trains & train tables wood & jumbo blocks Refine by category: wood & jumbo blocks age age 0-2 years Refine by age: 0-2 years 2 years Refine by age: 2 years 3-4 years Refine by age: 3-4 years 8-10 years Refine by age: 8-10 years brand brand Baby Shark Refine by brand: Baby Shark Bluey Refine by brand: Bluey First & Main Refine by brand: First & Main Fisher-Price Refine by brand: Fisher-Price Fisher-Price Little People Refine by brand: Fisher-Price Little People Geomag Refine by brand: Geomag Goldberger Refine by brand: Goldberger Green Toys Refine by brand: Green Toys Guidecraft Refine by brand: Guidecraft Gund Refine by brand: Gund Haba Refine by brand: Haba Hape Refine by brand: Hape Imaginarium Refine by brand: Imaginarium Inklings Baby Refine by brand: Inklings Baby Learning Resources Refine by brand: Learning Resources Little People Refine by brand: Little People Melissa & Doug Refine by brand: Melissa & Doug Paw Patrol Refine by brand: Paw Patrol Peppa Pig Refine by brand: Peppa Pig Sesame Street Refine by brand: Sesame Street Skip Hop Refine by brand: Skip Hop VTech Refine by brand: VTech price price $0 – $15 Refine by price: $0 – $15 $15 – $25 Refine by price: $15 – $25 $25 – $50 Refine by price: $25 – $50 $50 – $100 Refine by price: $50 – $100 $100 – $150 Refine by price: $100 – $150 $150 – $200 Refine by price: $150 – $200 $200 – $300 Refine by price: $200 – $300 $300 – $500 Refine by price: $300 – $500 $500+ Refine by price: $500+ character character Baby Shark Refine by character: Baby Shark Blues Clues Refine by character: Blues Clues Bluey Refine by character: Bluey Cinderella Refine by character: Cinderella Cocomelon Refine by character: Cocomelon Paw Patrol Refine by character: Paw Patrol Peppa Pig Refine by character: Peppa Pig Super Mario Refine by character: Super Mario Thomas & Friends Refine by character: Thomas & Friends back apply filter category activity centers Refine by category: activity centers baby dolls Refine by category: baby dolls bath toys Refine by category: bath toys blocks, sorting & stacking toys Refine by category: blocks, sorting & stacking toys blocks & building sets Refine by category: blocks & building sets blocks sorting & stacking toys Refine by category: blocks sorting & stacking toys board books Refine by category: board books developmental toys Refine by category: developmental toys drawing, coloring & painting Refine by category: drawing, coloring & painting educational toys & activities Refine by category: educational toys & activities magnetic tiles & building sets Refine by category: magnetic tiles & building sets math, counting & time Refine by category: math, counting & time math toys Refine by category: math toys musical toys & instruments Refine by category: musical toys & instruments preschool pals Refine by category: preschool pals preschool playsets Refine by category: preschool playsets preschool vehicles Refine by category: preschool vehicles reading, writing & speech Refine by category: reading, writing & speech ride-ons Refine by category: ride-ons ride-ons & push-pull toys Refine by category: ride-ons & push-pull toys stuffed animals Refine by category: stuffed animals tents, tunnels & playhouses Refine by category: tents, tunnels & playhouses trains & train tables Refine by category: trains & train tables wood & jumbo blocks Refine by category: wood & jumbo blocks apply filter back apply filter age 0-2 years Refine by age: 0-2 years 2 years Refine by age: 2 years 3-4 years Refine by age: 3-4 years 8-10 years Refine by age: 8-10 years apply filter back apply filter price $0 – $15 Refine by price: $0 – $15 $15 – $25 Refine by price: $15 – $25 $25 – $50 Refine by price: $25 – $50 $50 – $100 Refine by price: $50 – $100 $100 – $150 Refine by price: $100 – $150 $150 – $200 Refine by price: $150 – $200 $200 – $300 Refine by price: $200 – $300 $300 – $500 Refine by price: $300 – $500 $500+ Refine by price: $500+ apply filter back apply filter character Baby Shark Refine by character: Baby Shark Blues Clues Refine by character: Blues Clues Bluey Refine by character: Bluey Cinderella Refine by character: Cinderella Cocomelon Refine by character: Cocomelon Paw Patrol Refine by character: Paw Patrol Peppa Pig Refine by character: Peppa Pig Super Mario Refine by character: Super Mario Thomas & Friends Refine by character: Thomas & Friends apply filter Fisher-Price Laugh & Learn 3-in-1 On-the-Go Camper $53.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Skip Hop Zoo 3-in-1 Ride-On Dog Toy Scooter $65.00 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Fisher-Price 123 Crawl With Me Puppy $29.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart DJ Bouncin’ Beats Interactive Musical Learning Toy $44.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Laugh & Learn Sports Activity Center Toddler Learning, 4-in-1 Game $49.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Skip Hop Zoo 3-in-1 Ride-On Unicorn Toy Scooter $65.00 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Pinkfong Bath Sprinklers – Baby Shark $14.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Fisher-Price Linkimals Cool Beats Penguin $29.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Melissa and Doug Paw Patrol Tabletop Art Center Price reduced from $64.99 to $45.88 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Gund® Seasame Street Elmo Doll $25.00 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Fisher Price Baby Learning Toy with Music Lights and Bouncing Action, DJ Bouncing Star $44.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Fisher Price Laugh & Learn Magic Color Mixing Bowl $19.99 Quantity 1 2 3 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Find amazing products in dolls, collectibles & stuffed animals today | Toys”R”Us Skip to main content Skip to footer content FREE SHIPPING FOR ORDERS OVER $49! ☰ Toys R Us Login/Register 0 0 Back Close × shop by age 0-2 years bath time dolls & stuffed animals developmental toys outdoor play 3 – 4 years action figures & playsets building sets & blocks dolls, collectibles & stuffed animals games & puzzles kids arts & crafts learning & developmental toys outdoor play preschool toys & activities pretend play & dress up vehicles & remote control 5 – 7 years action figures & playsets building sets and blocks dolls, collectibles & stuffed animals games & puzzles kids arts & crafts learning outdoor play vehicles & remote control 8 – 10 years action figures & playsets arts & crafts construction sets Drones & RC Cars games & puzzles outdoor play 11-12 years action figures & playsets arts & crafts construction sets Drones & RC Cars games & puzzles outdoor toys & activities 13+ years action figures & playsets arts & crafts construction sets games & puzzles vehicles & RC categories holiday shop new & trending action figures & playsets baby & toddler toys building sets & blocks collectibles dolls & stuffed animals games & puzzles kids arts & crafts learning & STEAM made for Toys“R”Us outdoor play pretend play & dress up tween vehicles & RC action figures & playsets action figures collectible figures fan vault DC Comics Gaming Toys Marvel McFarlane Pokemon Star Wars TM Funko playsets & vehicles preschool figures & playsets nerf & toy blasters shop all action figures baby & toddler toys activity centers bath toys blocks, sorting & stacking toys car seat, crib & stroller toys developmental toys rattles & teethers ride-ons & push-pull toys shop all baby & toddler toys preschool toys & activities preschool pals preschool vehicles dress up preschool educational toys & activities shop all preschool toys building sets & blocks blocks & building sets LEGO LEGO Art LEGO Architecture LEGO Avatar LEGO City LEGO Classic LEGO Creator LEGO DC Super Heroes LEGO Disney LEGO DOTS LEGO DREAMZzz LEGO Duplo LEGO Friends LEGO Gabbys Dollhouse LEGO Harry Potter LEGO Icons LEGO Jurassic World LEGO Marvel LEGO Minecraft LEGO NINJAGO LEGO Speed Champions LEGO Star Wars LEGO Super Mario LEGO Technic shop all LEGO sets magnetic tiles & building sets Mega Bloks Mega Construx model kits Playmobil preschool building & blocks tables, storage & accessories wood & jumbo blocks shop all building sets and blocks collectibles Funko collectible figures & playsets surprise toys & dolls shop all collectible toys dolls, collectibles & stuffed animals baby dolls doll houses, furniture & accessories fashion dolls interactive dolls & pets miniature & collectible dolls stuffed animals styling heads shop all dolls, collectibles & stuffed animals rag dolls games & puzzles board games classic games card games dice, roll & write games family & entertainment games miniature figures & games puzzles dominoes & tile games sensory & fidget toys trading cards toddler & preschool games & puzzles role-playing games strategy games shop all games & puzzles kids arts & crafts clay, dough & sand art crafts & activities slime drawing, coloring & painting shop all arts & crafts kids books kids books board books coloring books & activity books kids electronics lights & projectors kids’ electronics karaoke machines & accessories video game accessories learning preschool learning & development toys math, counting & time musical toys & instruments reading, writing, & speech robotics & coding science & discovery social & emotional skills shop all learning toys made for Toys “R” Us Animal Zone Fast Lane Geoffrey Imaginarium Just Like Home Sizzlin Cool Stats You & Me True Heroes outdoor play activities & games bubbles & sidewalk chalk nerf & toy blasters toy sports swimming pools & water toys outdoor pretend play ride-ons shop all outdoor toys pretend play & dress up animal figures dress up & accessories kids tools & workshops kitchens & play food tents, tunnels & playhouses shop all pretend play & dress up STEAM toys science toys technology toys engineering toys art toys math toys shop all STEAM toys tween vehicles & remote control cars & trucks diecast cars farm & construction vehicles playsets & racetracks rc cars & flight trains & train tables shop all vehicles & rc brands Barbie DC Disney Disney Junior Disney Princess Pixar Disney Mickey Mouse & Minnie Mouse Fisher-Price Funko Geoffrey Harry Potter Hot Wheels Jurassic World LEGO Store LEGO Architecture LEGO Art LEGO Avatar LEGO City LEGO Classic LEGO Creator LEGO DC Super Heroes LEGO Disney LEGO DOTS LEGO DREAMZzz LEGO Duplo LEGO Friends LEGO Harry Potter LEGO Icons LEGO Indiana Jones LEGO Jurassic World LEGO Marvel LEGO Icons LEGO NINJAGO LEGO Speed Champions LEGO Star Wars LEGO Super Mario LEGO Technic shop all LEGO sets LOL Surprise! Marvel Melissa & Doug My Little Pony National Geographic Nerf NickelodeonTM PAW Patrol Peppa Pig Play-Doh Sonic Star WarsTM play diy activities printables Geoffrey’s World email sign-up My Account dolls, collectibles & stuffed animals baby dolls doll houses, furniture & accessories fashion dolls interactive dolls & pets miniature & collectible dolls stuffed animals shop all dolls, collectibles & stuffed animals 1,309 Results New Arrivals Featured Best Matches Most Popular Price Low to High Price High to Low category age brand price character sort by back sort by New Arrivals Featured Best Matches Most Popular Price Low to High Price High to Low clear all back apply filter category action figure playsets & vehicles Refine by category: action figure playsets & vehicles action figures Refine by category: action figures animal figures Refine by category: animal figures baby dolls Refine by category: baby dolls collectible figures Refine by category: collectible figures crafts & activities Refine by category: crafts & activities doll houses, furniture & accessories Refine by category: doll houses, furniture & accessories dress up & accessories Refine by category: dress up & accessories educational toys & activities Refine by category: educational toys & activities fashion dolls Refine by category: fashion dolls Geoffrey Refine by category: Geoffrey interactive dolls & pets Refine by category: interactive dolls & pets kitchens & play food Refine by category: kitchens & play food LEGO Disney Refine by category: LEGO Disney miniature & collectible dolls Refine by category: miniature & collectible dolls Playmobil Refine by category: Playmobil preschool pals Refine by category: preschool pals preschool playsets Refine by category: preschool playsets rc cars & flight Refine by category: rc cars & flight stuffed animals Refine by category: stuffed animals styling head Refine by category: styling head tents, tunnels & playhouses Refine by category: tents, tunnels & playhouses trains & train tables Refine by category: trains & train tables back apply filter age 0-2 years Refine by age: 0-2 years 2 years Refine by age: 2 years 3-4 years Refine by age: 3-4 years 5-7 years Refine by age: 5-7 years 8-10 years Refine by age: 8-10 years 11-12 years Refine by age: 11-12 years 13 years & up Refine by age: 13 years & up back apply filter brand 5 Surprise Refine by brand: 5 Surprise Baby Alive Refine by brand: Baby Alive Baby Shark Refine by brand: Baby Shark Barbie Refine by brand: Barbie Beverly Hills Teddy Bear Refine by brand: Beverly Hills Teddy Bear Bratz Refine by brand: Bratz Breyer Refine by brand: Breyer Daniel Tiger’s Neighborhood Refine by brand: Daniel Tiger’s Neighborhood DC Refine by brand: DC Digimon Refine by brand: Digimon Disney Refine by brand: Disney Disney Doorables Refine by brand: Disney Doorables Disney Junior Refine by brand: Disney Junior Disney Princess Refine by brand: Disney Princess Fingerlings Refine by brand: Fingerlings First & Main Refine by brand: First & Main Fisher-Price Refine by brand: Fisher-Price Fisher-Price Little People Refine by brand: Fisher-Price Little People Furby Refine by brand: Furby FurReal Refine by brand: FurReal Gabby’s Dollhouse Refine by brand: Gabby’s Dollhouse Geoffrey’s Toy Box Refine by brand: Geoffrey’s Toy Box Goldberger Refine by brand: Goldberger Gund Refine by brand: Gund Haba Refine by brand: Haba Hape Refine by brand: Hape Harry Potter Refine by brand: Harry Potter Hatchimals Refine by brand: Hatchimals Hello Kitty Refine by brand: Hello Kitty Imaginarium Refine by brand: Imaginarium Journey Girls Refine by brand: Journey Girls Jurassic World Refine by brand: Jurassic World LEGO Disney Refine by brand: LEGO Disney Little Tikes Refine by brand: Little Tikes LOL Surprise! Refine by brand: LOL Surprise! Magic Mixies Refine by brand: Magic Mixies Marvel Refine by brand: Marvel Melissa & Doug Refine by brand: Melissa & Doug MintID Refine by brand: MintID Monster High Refine by brand: Monster High My Little Pony Refine by brand: My Little Pony Na! Na! Na! Surprise Refine by brand: Na! Na! Na! Surprise Paw Patrol Refine by brand: Paw Patrol Playmobil Refine by brand: Playmobil Polly Pocket Refine by brand: Polly Pocket Rainbow High Refine by brand: Rainbow High Sesame Street Refine by brand: Sesame Street Squishmallows Refine by brand: Squishmallows Star Wars Refine by brand: Star Wars Steiff Refine by brand: Steiff Toysmith Refine by brand: Toysmith Toys R Us Refine by brand: Toys R Us Trolls Refine by brand: Trolls VeeFriends Refine by brand: VeeFriends You & Me Refine by brand: You & Me back apply filter price $0 – $15 Refine by price: $0 – $15 $15 – $25 Refine by price: $15 – $25 $25 – $50 Refine by price: $25 – $50 $50 – $100 Refine by price: $50 – $100 $100 – $150 Refine by price: $100 – $150 $150 – $200 Refine by price: $150 – $200 $200 – $300 Refine by price: $200 – $300 back apply filter character Baby Shark Refine by character: Baby Shark Belle Refine by character: Belle Cinderella Refine by character: Cinderella Cocomelon Refine by character: Cocomelon Gabby’s Dollhouse Refine by character: Gabby’s Dollhouse Jurassic World Refine by character: Jurassic World Mickey Mouse Refine by character: Mickey Mouse Minnie Mouse Refine by character: Minnie Mouse Moana Refine by character: Moana My Little Pony Refine by character: My Little Pony Paw Patrol Refine by character: Paw Patrol Polly Pocket Refine by character: Polly Pocket Rapunzel Refine by character: Rapunzel Raya Refine by character: Raya Sesame Street Refine by character: Sesame Street Sonic Refine by character: Sonic Super Mario Refine by character: Super Mario Wish Refine by character: Wish Reset category category action figure playsets & vehicles Refine by category: action figure playsets & vehicles action figures Refine by category: action figures animal figures Refine by category: animal figures baby dolls Refine by category: baby dolls collectible figures Refine by category: collectible figures crafts & activities Refine by category: crafts & activities doll houses, furniture & accessories Refine by category: doll houses, furniture & accessories dress up & accessories Refine by category: dress up & accessories educational toys & activities Refine by category: educational toys & activities fashion dolls Refine by category: fashion dolls Geoffrey Refine by category: Geoffrey interactive dolls & pets Refine by category: interactive dolls & pets kitchens & play food Refine by category: kitchens & play food LEGO Disney Refine by category: LEGO Disney miniature & collectible dolls Refine by category: miniature & collectible dolls Playmobil Refine by category: Playmobil preschool pals Refine by category: preschool pals preschool playsets Refine by category: preschool playsets rc cars & flight Refine by category: rc cars & flight stuffed animals Refine by category: stuffed animals styling head Refine by category: styling head tents, tunnels & playhouses Refine by category: tents, tunnels & playhouses trains & train tables Refine by category: trains & train tables age age 0-2 years Refine by age: 0-2 years 2 years Refine by age: 2 years 3-4 years Refine by age: 3-4 years 5-7 years Refine by age: 5-7 years 8-10 years Refine by age: 8-10 years 11-12 years Refine by age: 11-12 years 13 years & up Refine by age: 13 years & up brand brand 5 Surprise Refine by brand: 5 Surprise Baby Alive Refine by brand: Baby Alive Baby Shark Refine by brand: Baby Shark Barbie Refine by brand: Barbie Beverly Hills Teddy Bear Refine by brand: Beverly Hills Teddy Bear Bratz Refine by brand: Bratz Breyer Refine by brand: Breyer Daniel Tiger’s Neighborhood Refine by brand: Daniel Tiger’s Neighborhood DC Refine by brand: DC Digimon Refine by brand: Digimon Disney Refine by brand: Disney Disney Doorables Refine by brand: Disney Doorables Disney Junior Refine by brand: Disney Junior Disney Princess Refine by brand: Disney Princess Fingerlings Refine by brand: Fingerlings First & Main Refine by brand: First & Main Fisher-Price Refine by brand: Fisher-Price Fisher-Price Little People Refine by brand: Fisher-Price Little People Furby Refine by brand: Furby FurReal Refine by brand: FurReal Gabby’s Dollhouse Refine by brand: Gabby’s Dollhouse Geoffrey’s Toy Box Refine by brand: Geoffrey’s Toy Box Goldberger Refine by brand: Goldberger Gund Refine by brand: Gund Haba Refine by brand: Haba Hape Refine by brand: Hape Harry Potter Refine by brand: Harry Potter Hatchimals Refine by brand: Hatchimals Hello Kitty Refine by brand: Hello Kitty Imaginarium Refine by brand: Imaginarium Journey Girls Refine by brand: Journey Girls Jurassic World Refine by brand: Jurassic World LEGO Disney Refine by brand: LEGO Disney Little Tikes Refine by brand: Little Tikes LOL Surprise! Refine by brand: LOL Surprise! Magic Mixies Refine by brand: Magic Mixies Marvel Refine by brand: Marvel Melissa & Doug Refine by brand: Melissa & Doug MintID Refine by brand: MintID Monster High Refine by brand: Monster High My Little Pony Refine by brand: My Little Pony Na! Na! Na! Surprise Refine by brand: Na! Na! Na! Surprise Paw Patrol Refine by brand: Paw Patrol Playmobil Refine by brand: Playmobil Polly Pocket Refine by brand: Polly Pocket Rainbow High Refine by brand: Rainbow High Sesame Street Refine by brand: Sesame Street Squishmallows Refine by brand: Squishmallows Star Wars Refine by brand: Star Wars Steiff Refine by brand: Steiff Toysmith Refine by brand: Toysmith Toys R Us Refine by brand: Toys R Us Trolls Refine by brand: Trolls VeeFriends Refine by brand: VeeFriends You & Me Refine by brand: You & Me price price $0 – $15 Refine by price: $0 – $15 $15 – $25 Refine by price: $15 – $25 $25 – $50 Refine by price: $25 – $50 $50 – $100 Refine by price: $50 – $100 $100 – $150 Refine by price: $100 – $150 $150 – $200 Refine by price: $150 – $200 $200 – $300 Refine by price: $200 – $300 character character Baby Shark Refine by character: Baby Shark Belle Refine by character: Belle Cinderella Refine by character: Cinderella Cocomelon Refine by character: Cocomelon Gabby’s Dollhouse Refine by character: Gabby’s Dollhouse Jurassic World Refine by character: Jurassic World Mickey Mouse Refine by character: Mickey Mouse Minnie Mouse Refine by character: Minnie Mouse Moana Refine by character: Moana My Little Pony Refine by character: My Little Pony Paw Patrol Refine by character: Paw Patrol Polly Pocket Refine by character: Polly Pocket Rapunzel Refine by character: Rapunzel Raya Refine by character: Raya Sesame Street Refine by character: Sesame Street Sonic Refine by character: Sonic Super Mario Refine by character: Super Mario Wish Refine by character: Wish back apply filter category action figure playsets & vehicles Refine by category: action figure playsets & vehicles action figures Refine by category: action figures animal figures Refine by category: animal figures baby dolls Refine by category: baby dolls collectible figures Refine by category: collectible figures crafts & activities Refine by category: crafts & activities doll houses, furniture & accessories Refine by category: doll houses, furniture & accessories dress up & accessories Refine by category: dress up & accessories educational toys & activities Refine by category: educational toys & activities fashion dolls Refine by category: fashion dolls Geoffrey Refine by category: Geoffrey interactive dolls & pets Refine by category: interactive dolls & pets kitchens & play food Refine by category: kitchens & play food LEGO Disney Refine by category: LEGO Disney miniature & collectible dolls Refine by category: miniature & collectible dolls Playmobil Refine by category: Playmobil preschool pals Refine by category: preschool pals preschool playsets Refine by category: preschool playsets rc cars & flight Refine by category: rc cars & flight stuffed animals Refine by category: stuffed animals styling head Refine by category: styling head tents, tunnels & playhouses Refine by category: tents, tunnels & playhouses trains & train tables Refine by category: trains & train tables apply filter back apply filter age 0-2 years Refine by age: 0-2 years 2 years Refine by age: 2 years 3-4 years Refine by age: 3-4 years 5-7 years Refine by age: 5-7 years 8-10 years Refine by age: 8-10 years 11-12 years Refine by age: 11-12 years 13 years & up Refine by age: 13 years & up apply filter back apply filter price $0 – $15 Refine by price: $0 – $15 $15 – $25 Refine by price: $15 – $25 $25 – $50 Refine by price: $25 – $50 $50 – $100 Refine by price: $50 – $100 $100 – $150 Refine by price: $100 – $150 $150 – $200 Refine by price: $150 – $200 $200 – $300 Refine by price: $200 – $300 apply filter back apply filter character Baby Shark Refine by character: Baby Shark Belle Refine by character: Belle Cinderella Refine by character: Cinderella Cocomelon Refine by character: Cocomelon Gabby’s Dollhouse Refine by character: Gabby’s Dollhouse Jurassic World Refine by character: Jurassic World Mickey Mouse Refine by character: Mickey Mouse Minnie Mouse Refine by character: Minnie Mouse Moana Refine by character: Moana My Little Pony Refine by character: My Little Pony Paw Patrol Refine by character: Paw Patrol Polly Pocket Refine by character: Polly Pocket Rapunzel Refine by character: Rapunzel Raya Refine by character: Raya Sesame Street Refine by character: Sesame Street Sonic Refine by character: Sonic Super Mario Refine by character: Super Mario Wish Refine by character: Wish apply filter Barbie Store It All $34.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart MintID Dog-E Interactive Robot Dog $79.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart WowWee Robots Roboraptor $69.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Interactive Baby Monkey Holiday, Snowbelle, 70+ Sounds & Reactions, Created for Macy’s $14.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Barbie Be A Fashion Designer $25.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Furby Interactive Toy, Purple $69.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Sesame Street Holiday Elmo 15″ Large Plush Stuffed Animal-Created for Macy’s $9.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Happy Together Cottage Dollhouse Playset, Created for You by Toys R Us $49.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Interactive Baby Unicorn Lulu, 70+ Sounds & Reactions, Heart Lights Up $14.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Geoffrey Plush 9″, Created for You by Toys R Us $9.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Fingerlings 2023 NEW Interactive Baby Monkey Reacts to Touch – 70+ Sounds & Reactions – Charli $14.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart Little People Barbie Little DreamHouse Toddler Playset, Lights $52.99 Quantity 1 2 3 4 5 6 7 8 9 10 Add to Cart More Results dolls, collectibles & stuffed animals Kids usually begin to develop a sense of responsibility when playing with dolls and stuffed animals. When children play house, they’re learning to care for their doll’s needs. Feeding and giving baby a nap become playtime priorities, while favorite stuffed animals become a child’s pal that they carry around and take along on car rides. Kids will love getting characters from their favorite TV shows and movies, and we’ve got plenty of ‘em! Find plush dolls like Olaf, Peppa Pig, PAW Patrol puppies, Cookie Monster, and anyone in the galaxy would love a Star Wars The Child aka Baby Yoda doll! Traditional brands like Baby Alive, Disney Princess and Cabbage Patch make great first dolls that can last a lifetime. Fashion icons like Barbie, Hairdorables and Disney Descendants dolls add fantastic flair to playtime. Remember to add a doll house and lots of doll accessories to inspire further role play fun. Before you know it, you’ll be building a wonderful doll collection for your little one. When they’re older, collectibles become a passion! Shopkins, L.O.L. Surprise! dolls and Littlest Pet Shop figures make for amazing collections over time. Compare Clear All Customer ServiceCustomer Service contact us help Track My Order Your privacy choices About About about us privacy terms jobs text message terms of service accessibility statement Facebook Twitter Instagram Youtube Pinterest TikTok © 2023 Tru Kids Inc. All Rights Reserved. Sites-ToysRUs-Site Skip to main content Skip to footer content FREE SHIPPING FOR ORDERS OVER $49! ☰ Toys R Us Login/Register 0 0 Back Close × shop by age 0-2 years bath time dolls & stuffed animals developmental toys outdoor play 3 – 4 years action figures & playsets building sets & blocks dolls, collectibles & stuffed animals games & puzzles kids arts & crafts learning & developmental toys outdoor play preschool toys & activities pretend play & dress up vehicles & remote control 5 – 7 years action figures & playsets building sets and blocks dolls, collectibles & stuffed animals games & puzzles kids arts & crafts learning outdoor play vehicles & remote control 8 – 10 years action figures & playsets arts & crafts construction sets Drones & RC Cars games & puzzles outdoor play 11-12 years action figures & playsets arts & crafts construction sets Drones & RC Cars games & puzzles outdoor toys & activities 13+ years action figures & playsets arts & crafts construction sets games & puzzles vehicles & RC categories holiday shop new & trending action figures & playsets baby & toddler toys building sets & blocks collectibles dolls & stuffed animals games & puzzles kids arts & crafts learning & STEAM made for Toys“R”Us outdoor play pretend play & dress up tween vehicles & RC action figures & playsets action figures collectible figures fan vault DC Comics Gaming Toys Marvel McFarlane Pokemon Star Wars TM Funko playsets & vehicles preschool figures & playsets nerf & toy blasters shop all action figures baby & toddler toys activity centers bath toys blocks, sorting & stacking toys car seat, crib & stroller toys developmental toys rattles & teethers ride-ons & push-pull toys shop all baby & toddler toys preschool toys & activities preschool pals preschool vehicles dress up preschool educational toys & activities shop all preschool toys building sets & blocks blocks & building sets LEGO LEGO Art LEGO Architecture LEGO Avatar LEGO City LEGO Classic LEGO Creator LEGO DC Super Heroes LEGO Disney LEGO DOTS LEGO DREAMZzz LEGO Duplo LEGO Friends LEGO Gabbys Dollhouse LEGO Harry Potter LEGO Icons LEGO Jurassic World LEGO Marvel LEGO Minecraft LEGO NINJAGO LEGO Speed Champions LEGO Star Wars LEGO Super Mario LEGO Technic shop all LEGO sets magnetic tiles & building sets Mega Bloks Mega Construx model kits Playmobil preschool building & blocks tables, storage & accessories wood & jumbo blocks shop all building sets and blocks collectibles Funko collectible figures & playsets surprise toys & dolls shop all collectible toys dolls, collectibles & stuffed animals baby dolls doll houses, furniture & accessories fashion dolls interactive dolls & pets miniature & collectible dolls stuffed animals styling heads shop all dolls, collectibles & stuffed animals rag dolls games & puzzles board games classic games card games dice, roll & write games family & entertainment games miniature figures & games puzzles dominoes & tile games sensory & fidget toys trading cards toddler & preschool games & puzzles role-playing games strategy games shop all games & puzzles kids arts & crafts clay, dough & sand art crafts & activities slime drawing, coloring & painting shop all arts & crafts kids books kids books board books coloring books & activity books kids electronics lights & projectors kids’ electronics karaoke machines & accessories video game accessories learning preschool learning & development toys math, counting & time musical toys & instruments reading, writing, & speech robotics & coding science & discovery social & emotional skills shop all learning toys made for Toys “R” Us Animal Zone Fast Lane Geoffrey Imaginarium Just Like Home Sizzlin Cool Stats You & Me True Heroes outdoor play activities & games bubbles & sidewalk chalk nerf & toy blasters toy sports swimming pools & water toys outdoor pretend play ride-ons shop all outdoor toys pretend play & dress up animal figures dress up & accessories kids tools & workshops kitchens & play food tents, tunnels & playhouses shop all pretend play & dress up STEAM toys science toys technology toys engineering toys art toys math toys shop all STEAM toys tween vehicles & remote control cars & trucks diecast cars farm & construction vehicles playsets & racetracks rc cars & flight trains & train tables shop all vehicles & rc brands Barbie DC Disney Disney Junior Disney Princess Pixar Disney Mickey Mouse & Minnie Mouse Fisher-Price Funko Geoffrey Harry Potter Hot Wheels Jurassic World LEGO Store LEGO Architecture LEGO Art LEGO Avatar LEGO City LEGO Classic LEGO Creator LEGO DC Super Heroes LEGO Disney LEGO DOTS LEGO DREAMZzz LEGO Duplo LEGO Friends LEGO Harry Potter LEGO Icons LEGO Indiana Jones LEGO Jurassic World LEGO Marvel LEGO Icons LEGO NINJAGO LEGO Speed Champions LEGO Star Wars LEGO Super Mario LEGO Technic shop all LEGO sets LOL Surprise! Marvel Melissa & Doug My Little Pony National Geographic Nerf NickelodeonTM PAW Patrol Peppa Pig Play-Doh Sonic Star WarsTM play diy activities printables Geoffrey’s World email sign-up My Account Help center Help center Orders Shipping & Delivery Returns Pricing & Promotions My Account Macy’s and Toys”R”Us Stores Toys”R”Us Flagship Stores Orders Can I change or cancel my order after it has been submitted? Unfortunately, no you cannot change or cancel your order. You can: Refuse package (full return inclusive of shipping and handling) Issue return for merchandise refund only How can I track my order? Once your order has shipped, we will send you a shipping confirmation email with a link to track the order on the carrier’s website. By clicking the link, you will be able to check the status of your order once it’s in transit.If you cannot find your email, you can also find your order by clicking here. In the check order section, you will be able to track you order using the following information: Customer Order # Billing Zip Code Email Address Note: It may take 24-48 hours for your tracking information to reflect details on the carrier’s website. How do I request a price adjustment? Price adjustments can only be made within 10 days of your purchase and only if the original purchase was made without a promotion code applied. Price adjustments are valid for ToysRUs.com prices only and cannot be adjusted to price match competitors. You will be refunded the difference in price to your original form of payment. If you would like to request a price adjustment, please click here Please note: Due to customer privacy and security concerns, Toys“R”Us does not accept price adjustment requests submitted via applications or 3rd parties. Only requests submitted directly by a customer will be accepted. Product Warranty Information Looking for warranty information on a product you purchased at Toys“R”Us? Please contact us here here.Please include: Email address First and Last Name Daytime Phone Number Product Detail information Purchase Date SKU or UPC codes Order Number Report an issue with shipment or delivery We apologize if your item arrived incomplete, damaged, broken, missing components, or defective. You will have 30 days, from the day of delivery, to notify us if you did not receive your merchandise, if your merchandise was wrong, or if the merchandise was missing pieces or parts. Contact us here for assistance.Please include: Email address First and Last Name Phone Number Detailed explanation of the issue or concern with your order Order Number What if my delivered order is damaged? We apologize if your item arrived damaged, broken, or defective. Contact us here for assistance with this issue. For more info on returns, here’s our return policy. Why did my order arrive in a Macy’s box? Macy’s partnered with WHP Global, parent company of Toys“R”Us, to bring the beloved brand back to shoppers across America. Through this partnership, Macy’s is powering online fulfillment for ToysRUs.com. Why is my order arriving in multiple shipments? We make every effort to ship your items together, but there will be times when we may have to divide your order into multiple shipments. Common reasons for this include: Availability of items ordered Order item(s) are shipping from different fulfillment centers Order item(s) are shipping directly from the vendor Note: When we divide an order into multiple shipments, you won’t be charged any additional fees. We divide the shipping cost provided at Checkout across the multiple shipments when your order is charged, and you won’t be charged until your order ships. Also, the original authorization hold will remain until all shipments have been completed. Why is there a charge on my card if my order was canceled? When you place an order, we put an authorization hold on your credit card in the amount of your order. This hold secures the funds and is not charged until your order ships.If your order is canceled for any reason, Toys“R”Us will send an authorization reversal to your bank. The exact amount of time until the hold is removed from your account is determined by your bank or credit card company, so the time frame may vary. Shipping What are my delivery & shipping options at Toys“R”Us? Free Shipping with a minimum $49 purchase. U.S. only.Toys“R”Us offers standard shipping at this time. Standard shipping costs & delivery timing are noted below: Shipping Destination Shipping costOrder value up to $49 (pretax) Shipping costOrder value $49 and over (pretax) Continental U.S. $10.95 Free shipping! Alaska, Hawaii, Military Addresses $10.95 + $10.00 Surcharge Free + $10.00 Surcharge U.S. Territories and International Unavailable at this time Unavailable at this time Standard Order Received By Standard Order Shipped By Expected Delivery Sunday Tuesday 3-6 business days later Monday Wednesday 3-6 business days later Tuesday Thursday 3-6 business days later Wednesday Friday 3-6 business days later Thursday Monday 3-6 business days later Friday Tuesday 3-6 business days later Saturday Tuesday 3-6 business days later What if I had an issue with my delivery? We apologize if you had an issue with your delivery. You will have 30 days, from the day of delivery, to notify us if you did not receive your merchandise, if your merchandise was wrong, or if the merchandise was missing pieces or parts. Contact us here. for assistance. What is Toys“R”Us International Shipping policy? At this time, we do not ship outside the U.S. Why did my order arrive in a Macy’s box? Macy’s partnered with WHP Global, parent company of Toys“R”Us, to bring the beloved brand back to shoppers across America. Through this partnership, Macy’s is powering online fulfillment for ToysRUs.com. Will I be charged for multiple shipments? When we divide an order into multiple shipments, you won’t be charged any additional fees. We divide the shipping cost provided at Checkout across the multiple shipments when your order is charged, and you won’t be charged until your order ships. Also, the original authorization hold will remain until all shipments have been completed. Will I receive my order in time for Christmas? To determine if the item on your kid’s wish list will arrive in time for Christmas, check the product page for the holiday shipping message located under ‘Availability’ as shown below. Returns How can I reprint my Toys“R”Us return label? There is a link in the return email where you will be directed to UPS to reprint or email the return label. If you no longer have the email, you can request one here. How refunds are received? If you have your original invoice or packing slip, you will get a refund in the original form of payment. Merchandise credit may be issued as an E-Gift Card for use on ToysRUs.com only. We will credit your account(s) within 10 business days of receiving your return. It may take several days to post activity to your account. If you received multiple return labels, you will receive a refund per return label. Since these returns go to different return locations these refunds will occur as each return shipment is processed. Please note that if items are not shipped with the correct return shipping label, your items may be returned to you and your refund may not be processed. What is Toys“R”Us’ return policy? We want you to love your purchase, but if you are not completely satisfied, we gladly accept most returns by mail within 30 days of purchase for free. There will be no returns or credit after 30 days. Returned items must be in original, saleable condition with original packaging. Shipping and delivery fees are non-refundable. Items purchased online can only be returned by mail. Items purchased on ToysRUs.com cannot be returned to any Macy’s or Toys“R”Us locations. Need to return a purchase? Start A Return here . Pricing & promotions Does ToysRUs.com price match other websites? Price adjustments are valid for ToysRUs.com prices only and cannot be adjusted to price match competitors. Does ToysRUs.com offer price adjustments? Price adjustment will only be made If an item is further reduced in price within 10 days of when you purchased it and only if the original purchase was made without a promotion code. Price adjustments are valid for ToysRUs.com prices only and cannot be adjusted to price match competitors. You will be refunded the difference in price to your original form of payment. If you would like to request a price adjustment, please click here for assistance. Please note: Due to customer privacy and security concerns, Toys“R”Us does not accept price adjustment requests submitted via applications or 3rd parties. Only requests submitted directly by a customer will be accepted. Gift Cards Gift cards purchased before 2022 cannot be used on ToysRUs.com or in Macy’sMacy’s branded Toys“R”Us gift cards cannot be used on ToysRUs.com. Rewards Program Toys“R”Us currently does not offer a rewards program, and previous programs are no longer valid in store or online. What are Toys“R”Us policies for online merchandise pricing and price adjustments? Products, pricing, and promotional offers on ToysRUs.com and macys.com operate separately, so products and prices offered may differ. For example: Certain items carried on macys.com might not be offered on ToysRUs.com A particular item may be priced differently on ToysRUs.com than on macys.com Similarly, promotional offers such as coupons and additional discounts offered at macys.com cannot be used on ToysRUs.com. Including, but not limited to: A coupon offered at macys.com may not be applied toward purchases on ToysRUs.com Promo codes, free shipping offers, and bonuses on macys.com cannot be applied toward ToysRUs.com My account How do I log onto my account? Located on the top right corner of the screen on desktop, and on the left side on mobile you can click on My Account if you are currently not signed in, or If you are signed in to your account then you will see your name. Enter your email address and password and click login. Please note: If you do not remember your password, then you can click on Forgot Password on the login page. You will then enter your email address and if you have an account matching that email address, you will receive an email shortly with instructions on how to reset your password. If you do not see the email, please check your junk folder. Once you have successfully logged in, you will be able to edit your profile by clicking the edit button in the upper right corner of the profile section. In addition, you can also update your address book for frequently used addresses, add or remove your credit card, and check the status of your order. What is Bolt? Bolt is our checkout partner that helps us offer a faster, more secure shopping experience. Once you create a Bolt account, you’ll unlock access to One-Click Checkout and easier login. To learn more about bolt go to bolt.com/shopper How do I create a Bolt account? While adding your shipping and billing info, you’ll see a checked box that indicates your information’s been saved. Bolt will send a verification code to your phone or email to verify your info. The next time you check out, you won’t need a password or to fill out any fields, allowing you to finish the purchase in seconds. How can I check out using my Bolt account? When you’re ready to check out, all you’ll need to do is enter the verification code sent to your phone or email. This code allows us to offer a secure, One-Click Checkout experience and replaces your account password. How is my data kept secure? Shoppers’ trust and safety are important to us. By creating an account, Bolt ensures that shoppers’ personal details are secure. Learn more about how Bolt provides shopping with peace of mind by visiting bolt.com/security Macy’s and Toys”R”Us partnership Can I earn Macy’s Star Rewards on my Toys”R”Us purchase? Customers will not receive the same Macy’s rewards for ToysRUs.com purchases. Can macys.com promotions and sales be applied to ToysRUs.com? Offers on macys.com are not valid on ToysRUs.com. When will I be able to shop Toys”R”Us® products in store? Toys“R”Us is now in every Macy’s store in America! Check our store locator to find a Macy’s near you! Store Locator Why did my order arrive in a Macy’s box? Macy’s partnered with WHP Global, parent company of Toys“R”Us, to bring the beloved brand back to shoppers across America. Through this partnership, Macy’s is powering online fulfillment for ToysRUs.com. Stores Can I pick up my online purchase at a Macy’s Store? At this time, Macy’s store pickup is not available for ToysRUs.com orders . When will I be able to shop Toys”R”Us® products in store? Toys“R”Us is now in every Macy’s store in America! Check our store locator to find a Macy’s near you! Store Locator Toys”R”Us flagship stores Can I return a product I purchased at the Toys“R”Us flagship at American Dream to Macy’s? No. All items purchased at the Toys”R”Us flagship at American Dream will not be accepted for return at Toys”R”Us at Macy’s stores or through ToysRUs.com as the flagship store is operated independently. Can I return a product I purchased on ToysRUs.com to the Toys“R”Us flagship at American Dream Mall? No. All items purchased on ToysRUs.com will not be accepted for return at the Toys”R”Us flagship at American Dream as the flagship store is operated independently. Is Macy’s involved with the Toys“R”Us flagship at American Dream Mall in NJ? The Toys”R”Us flagship store at American Dream is independently operated. For more information on hours and location, visit: www.americandream.com/venue/toysrus or Follow Us on social at @toysrusadm. Customer ServiceCustomer Service contact us help Track My Order Your privacy choices About About about us privacy terms jobs text message terms of service accessibility statement Facebook Twitter Instagram Youtube Pinterest TikTok © 2023 Tru Kids Inc. 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